I spoke to Stephen Norton, General Manager at Birchwood Park Golf and Country Club, to discuss how the demands of golf club management have changed since the start of the pandemic. Prior to the pandemic, we were actually…
ECCO Golf must have thought a lot about how to enhance or uplift the design and the image of its 4 iconic golf shoes. Then, successfully persuaded J. Lindenberg’s design team to redesign these shoes and create a…
Great customer experience needs marketing automation. In the last couple of years, the number of new channels and customer touchpoints grew significantly. This is a great challenge for marketers, among them golf club managers to manage the complexity of content…