Topgolf's strategy of engaging and persuading gamers appears to have been successful. It was a wise decision. Notable collaborations with entities such as Angry Birds (Sega) and the PGA TOUR 2K23 underscore this approach. Additionally, the following statistics…
It’s always fascinating to see how sporting goods manufacturers continually find innovative materials to improve performance and our overall playing experience. While this applies to many brands, TaylorMade stands out, especially after reading the technical specifications for their…
Recent research has indicated that approximately 220 million tonnes of plastic waste is projected to be generated in 2024, reflecting a 7.11% increase since 2021. The study, conducted by the charity EA Earth Action and published in April…
While no one wants to entertain the possibility that they might wind up missing a connecting flight or otherwise be delayed in swinging their clubs on the green, when traveling with your sports equipment, a travel protection plan…
Sweden’s Anna Nordqvist has been named the European Captain for the 2026 Solheim Cup. The club will be held at Bernardus Golf (designed by Kyle Phillips) in the Netherlands from September 7-13, 2026. Since its opening in 2018,…
In 2024, Lundin Golf Club took a proactive step towards sustainability by seeking innovative solutions to reduce bunker maintenance costs. The goal is to enhance the overall golf experience while also being mindful of environmental impact. EcoBunker has…
We revisited Madeira to unwind and rejuvenate in the first half of February (just like last year). Even in February, the island enjoys delightful weather, with an average temperature of 21°C. When I first visited Madeira in 2019,…
Thanks to technology, the hospitality sector, including the golf club segment, is undergoing a revolutionary transformation. Digital technology has significantly impacted various aspects of the hospitality industry. This transformation commenced in the 1960s when computer-based reservation systems supplanted…
Athletes increasingly take control of their personal brands in unprecedented ways, a shift poised to redefine the traditional brand ambassador model. Moving beyond their roles solely as performers on the field, athletes are now emerging as content creators.…
The LIV Golf Adelaide event featured what may be the best podium representation for a British brand at a major golf tournament. All four top finishers and the winning team wore outfits designed and manufactured by the British…
I enjoyed playing on the beautiful Palheiro Golf course in Madeira last week! While out there, I kept thinking about the Wilson DUO Soft TRK360 golf ball. There were several moments when I was really close to making…
Kangaroo Island is a lovely spot, stretching across 4,416 square kilometers—about six times the size of Singapore! It measures 155 kilometers long and 55 kilometers wide, all nestled away from the mainland by a charming 15-kilometer stretch of…
The Golf Pride ALIGN MAX is inspired by a profound insight: the understanding that our grip on the golf club can often be inconsistent during the swing. How consistently do you grip yours? The Golf Pride ALIGN MAX…
TaylorMade Golf has launched the all-new Tour Response™ golf balls, incorporating innovative Tour-proven technologies and vibrant hi-vis designs. These golf balls, including the Tour Response and Tour Response Stripe™, are engineered to provide exceptional performance and a soft…
When exploring a new golf apparel collection, such as the 2025 Galvin Green Spring Collection, I find it essential to delve into the advanced technical fabrics utilized in developing these products. Understanding the materials can significantly enhance our…
It's vital to give golf architects more publicity and attention to gain their insights into what the ideal golf course should look like and to identify the types of courses that are most needed in our communities. I…
The success of golf entertainment venues can be attributed to their informal offerings and the inclusive experiences they provide, which are designed to appeal to a broad audience, thus challenging the conventional perceptions associated with the game of…
Switching to Wilson Golf DYNAPWR golf clubs last year transformed my game in ways I never imagined. I even managed to beat my distance record! I'm definitely not the type to always want more, but I couldn't help…
Investing in autonomous mowers can be a wise financial decision in the long run. These mowers require significantly less maintenance than traditional models, eliminating the need for oil changes, spark plug replacements, and gas purchases. This not only…
The British and International Golf Greenkeepers Association (BIGGA) concluded its annual education conference and trade show in Harrogate by announcing a refined strategic plan. This plan defines the association's future direction for the coming years. Over three days,…