Artificial intelligence is revolutionizing the turf care industry. With the integration of AI systems, the next generation of robotic lawnmowers is set to elevate navigation and ensure greater safety, paving the way for a smarter future in golf…
The number of female golfers is not only growing but is also becoming much more diverse. Women now account for a greater share of both beginner and junior golfers compared to their overall presence in traditional golf settings.…
In 2025, I expect affluent travelers to favor luxury accommodations for family holidays, business trips, and unique experiences. This trend highlights the importance of offering immersive experiences, sophisticated dining, genuine local interactions, high-end amenities, and customized guest services. Luxury hotels…
What’s driving the interest in golf among gin manufacturers? Previously, I discussed Eden Mill's gin, and now I’m pleased to present Ben Lomond Scottish Gin's Open Special Edition 2025 (see below). While beer and whisky brands have traditionally…
Does financial security and wellness truly define the passion and commitment of greenkeepers in their profession, or the workplaces they choose to cultivate? I assert that financial resources and wellness do not resolve every issue. While the rise…
The Bernhard Academy, in partnership with the Golf Club Managers’ Association (GCMA), launched its inaugural Golf Course Management for Golf Club Managers workshop—a pivotal element of the GCMA’s innovative Advanced Management Certificate program. Set in the inspiring environment…
I resolved that this year, I would elevate my wardrobe by embracing three essential aspects: Sustainable and eco-friendly fabrics (e.g., recycled polyester and organic cotton), Be athleisure - to be able to wear them when I don't play…
Aloha Golf Club proudly leads the way as the first club in the Iberian Peninsula to partner with The R&A Agronomy Service through a premium ‘Venue’ support agreement. The R&A Agronomy Service utilizes evidence-based research to actively promote…
These extensive renovations not only strengthen La Reserva's standing as a leading club in Sotogrande but also introduce several valuable enhancements that contribute to an even more enjoyable environment. The key upgrades include: Refurbished Padel Courts – All courts…
It is encouraging to observe that a growing number of golf clubs recognize customer experience as a critical element in fostering customer loyalty and retention. Pace of play as an experience When a golfer cannot play at his/her…
The Austrian Alpine Open, presented by SalzburgerLand, will take place from May 29 to June 1, 2025. This thrilling event continues the legacy of the DP World Tour in Austria, building on the tradition established since 2010 at…
Golf offers an excellent opportunity for mental wellbeing, boosting confidence, enhancing self-esteem, and reducing anxiety levels. Engagement in physical activity has been empirically established as an effective intervention for the treatment of depression and anxiety. Furthermore, consistent physical…
Have you noticed the remarkable rise in the popularity and viewership of women's sports? FIFA reported an astounding 3.2 billion views of their social and digital content for the 2023 Women’s World Cup, and the 2023 U.S. Open…
At the beginning of this year, magazine circulation was reported to decline 7.3% in 2024, as noted in this year's ABC Consumer Report. Conversely, digital subscriptions experienced a robust increase of 20% during the same period. This tells…
In just five years, Golf & Leisure Group, with the support of HMH Golf & Leisure, has achieved remarkable success by acquiring two highly profitable golf clubs: Bristol Golf Centre in 2020 and now the impressive 3 Hammers…
Hiring Bill Coore and Ben Crenshaw to design golf courses seems like a remarkable investment in excellence. In Golfweek's latest TOP 100 International Golf Courses list, two remarkable courses designed by the talented Bill Coore and Ben Crenshaw…
Brands must embrace authenticity to rise above the noise and forge lasting connections. By partnering with influencers to share genuine brand stories instead of merely creating advertisements, they engage audiences profoundly, making it harder for them to tune…
The idea of luxury is prevalent in modern society, and the term "luxury" frequently appears in various contexts. Regrettably, this widespread usage has resulted in a significant dilution of its meaning. While there is a general understanding of…
Hiring a third-party golf club management company is a significant decision for a golf club. We hope their extensive expertise in key areas, such as golf club management, agronomy, marketing, food and beverage, etc., will help us find…
The British and International Golf Greenkeepers Association (BIGGA) and The R&A have identified 10 promising and dedicated greenkeepers to assist in the upkeep and success of tournaments at five of this year’s most significant championships. Ten dedicated BIGGA…