The role of Director of Golf at a private club has never been more complex—or more consequential. In 2026, Directors of Golf sit at the intersection of member experience, business strategy, staff development, and cultural stewardship. As private…
A collaboration between J.Lindeberg and New Era offers a uniquely harmonious strategic fit. While they represent different ends of the cultural spectrum—premium Scandinavian fashion and American sport headwear—their audiences already converge around the vibrant aesthetics of contemporary street-sport…
I was initially skeptical when I read that the PIF Saudi Ladies International, with its largest prize fund outside the Majors and a star-studded international field, will kick off the 2026 Ladies European Tour (LET) season in style…
Viya Golf has confirmed a series of senior management appointments and internal promotions across its Dubai golf portfolio, underscoring the group’s commitment to cultivating leadership talent from within and ensuring long-term stability across its clubs. The moves include…
I have a deep appreciation for Arcis Golf and their recent developments. Two years ago, I proposed to a client the idea of including their golf course in the Trackman library, envisioning a way for golfers to discover…
Husqvarna Group is embarking on an exciting journey by entering an exclusive distribution agreement with Relox Robotics, adding a groundbreaking autonomous golf range ball-picking solution to its portfolio across European markets. As the sole distributor of Relox Robotics’…
PING has introduced the G440 K driver, a model that advances the brand’s engineering standards in forgiveness, ball speed, and CG adjustability. With a record-setting moment of inertia (MOI) for a PING driver, the G440 K driver establishes…
Saadiyat Beach Golf Club is entering an exciting new chapter with the recent reopening of its improved back nine. The entire 18-hole course is in top-notch condition, drawing in golfers who are eager to experience the breathtaking oceanfront…
Titleist’s newest Velocity golf ball has arrived at retail with a clear purpose: extend its signature tee-to-green distance advantage through meaningful updates to material construction and aerodynamic performance. The 2026 model does not attempt to reinvent Velocity’s identity;…
John Deere’s introduction of the Gator GS utility vehicles marks a strategic evolution in turf-focused transportation. Set to receive its European debut at BTME in Harrogate, the Gator GS range has been engineered to address a clear gap…
In the golf industry, the brands winning in wholesale are not the ones adding more systems, spreadsheets, or manual work. They are the ones simplifying how they sell. The most successful golf brands are no longer chasing down…
The PGA Show in Orlando is just around the corner, and it’s the perfect opportunity to explore the latest trends in data-driven product innovation for golf. I will present to you Shot Scope's newest data-driven product innovations, available…
For three decades, J.LINDEBERG has stood at the intersection of Scandinavian design, high-performance sportswear, and progressive fashion. In 2026, the brand enters a milestone year—returning to the PGA Show with purpose, momentum, and a clear vision for its…
John Deere has confirmed strategic adjustments to its UK turf dealership network effective 9 July 2026, with two established dealerships expanding their territories following the planned exit of Balmers GM from the John Deere dealer network. The changes…
Husqvarna, a global leader in robotic lawnmowing and part of the Husqvarna Group, has entered into a multi-year agreement to become the Title Partner of the British Masters—an esteemed tournament with a rich golfing history. The 2026 Husqvarna…
For companies in the golf, travel, or lifestyle sector, there are few opportunities as targeted, efficient, and commercially productive as the Rheingolf Show. Taking place from 20–22 February 2026 in Düsseldorf, this event has become Germany’s leading consumer…
News has just arrived that Europe’s #1 push cart and golf bag manufacturer, BIG MAX, has appointed former Wilson global commercial director Doug Wright to lead its U.S. operations. BIG MAX USA is now looking to expand significantly…
The new Mallorca Golfcard 2026 is now available online and in Mallorca. In exploring the latest golf card offer, I felt inspired to analyze it for you from both a business and a golfer's perspective. The Mallorca GolfCard…
TaylorMade boldly claims that the new Qi4D driver family is the company’s fastest and most fittable. The earlier iterations of adjustable TaylorMade drivers featured a weight track in addition to an adjustable hosel. This design enabled precise tuning…
KemperSports has been selected to manage Lyman Orchards Golf Club, a 45-hole public golf destination in Middlefield, Connecticut. The partnership brings together one of the most established multi-course public golf operators in the United States and one of…