Somewhere along the 15th fairway of the Penha Longa Atlantic Course in Portugal, a Porsche customer lines up a shot, not to lower a handicap, but to win six months behind the wheel of the new Cayenne Electric.…
The Austrian Alpine Open is transforming a storied ski resort into a world-class golf destination, and the course is already playing as dramatic as its mountain backdrop. Kitzbühel is a town that knows how to stage a spectacle.…
When Tim Schantz, President and CEO of Troon, went looking for the company's next Chief Human Resources Officer, he wasn't shopping for an HR administrator. He was looking for a transformation architect — someone who could bring order,…
In the quieter corner of Tuscany that tourism has not yet overwhelmed, two storied names have aligned to build something that transcends the typical hotel-winery collaboration. Argentario Golf & Wellness Resort, nestled between the silver Argentario coast and…
Golf travel has been transforming in the last few years. While traditional strongholds such as Spain and Scotland continue to attract steady demand, international golfers are now seeking options beyond established circuits, allowing them to embark on distinctive,…
When Troon — the Scottsdale-based company that manages more than 800 golf and hospitality properties worldwide — agrees to oversee a property, it rarely signals a routine management transition. The announcement that Troon's private club division, Troon Privé,…
Tucked into 220 hectares of pristine Belgian countryside, Bois d'Arlon Golf Resort is quietly rewriting the rules of the golf getaway — and non-golfers are just as thrilled as their playing partners. There is a particular kind of…
The brands winning in wholesale aren't waiting for Q4 post-mortems. They're diagnosing problems now — and fixing them before the season is lost. By the time most wholesale brands realize something is wrong, they've already lost the quarter.…