Silversea's new tie-up with PerryGolf isn't just another shore-excursion add-on. It's a signal that ultra-luxury cruise lines are chasing a narrower, higher-margin traveler, one who wants a tee time at Royal Liverpool as badly as a balcony suite,…
When The R&A launched Greenlinks in 2016, it set out to answer a question that few major sporting events had seriously tackled at the time: could a global championship reduce its environmental footprint without compromising the spectacle fans…
The R&A has just pulled back the curtain on its apparel collection for The 154th Open at Royal Birkdale, and it's clear this is not simply another rotation of championship-branded polos and visors. From the varsity-style "Forged by…
Golf has always prided itself on ritual, the same fairways, the same silverware, the same reverence for the game's history. But behind the pageantry of The Open and the AIG Women's Open, a quieter transformation is underway, and…
La Cala Resort, already recognized as one of the Costa del Sol's most complete golf destinations, has just opened a redesigned Golf Hub, and it's a move that says a lot about where golf resorts need to head…
AI has moved from a marketing buzzword to an operational layer across three distinct categories of golf technology, and it is worth separating them clearly because they solve different problems for course operators. All-in-One Platforms with Embedded AI…
In May 2026, I joined a FAM trip hosted by SalzburgerLand Tourism, exploring the region's golf clubs, touring Schloss Mittersill, and attending the 2026 Austrian Alpine Open. It was there, on the sidelines of the tournament, that I…
Husqvarna's announcement that it has become the first major industry body in the UK to sign up as a Friend of First Green is more than a nice line in a press release. For an industry that has…
Golf has always run on gut feel. Pricing, staffing, and marketing decisions get made on the strength of a manager's memory of last season, not a live read of what's actually happening on the course today. That gap,…
The Golf Course Association Europe (GCAE) has introduced a new leadership platform designed to get golf's decision-makers talking to each other, rather than only within their own corner of the industry. The initiative, called The 19th Room, held…
The integrated resort's new Stay & Play packages solve a real booking problem, but the golf and the beds aren't new, and neither is the competition circling Phuket's fairways. Golf travel has always had an awkward middle step.…
Players 1st has launched a global AI Assistant designed to turn survey data into board-ready decisions in seconds, not hours. The announcement positions the tool not as a single feature, but as the first visible layer of what…
From August 13 to 15, 2026, the shores of Lake Zug will once again host the biggest stage in Swiss women's golf. Migros Golfpark Holzhäusern will welcome the Ladies European Tour (LET) for the 7th edition of the…
It starts the same way every year. A club manager or greens committee chair stops by the pro shop and says some version of the same four words: "The Member-Member is coming." The PGA Professional smiles. Of course.…
New data from golf industry research specialist Golf Datatech confirms that PowaKaddy has further consolidated its position as the dominant electric golf trolley brand in the United Kingdom. Year-to-date, the company holds 51.2% of total electric trolley market…