We are currently experiencing a fundamental shift in how sports, such as golf tournaments, are enjoyed, played, monetized, and experienced. Fans have transitioned from passive spectators to active participants who engage more regularly and deliberately. These evolving control…
The Abu Dhabi HSBC Championship, which each January launches the Desert Swing as part of the European Tour will be renamed in 2018 to Abu Dhabi HSBC Championship presented by EGA. The parties have signed recently a sponsorship deal.…
Maybe it is early to talk about the 12th Abu Dhabi HSBC Championship (Abu Dhabi Golf Club, January 19-22, 2017), but there is a great temptation when I see who will be playing, besides the defending champion Rickie…
In October, I wrote about the Abu Dhabi HSBC Championship, highlighting a fundamental shift in how sports like golf tournaments are enjoyed, played, monetized, and experienced. Fans have shifted from passive viewers to active participants who engage more…
Golf Saudi has officially confirmed the launch of the 2025 PIF Saudi International powered by SoftBank Investment Advisers, marking the return of one of the world’s most highly anticipated golf events. Scheduled to take place from November 19…
As the Abu Dhabi HSBC Championship prepares to open the DP World Tour Play-Offs from November 6–9, the DP World Tour is celebrating a powerful new chapter in its sustainability journey. For the first time in the history…
Rory McIlroy has achieved significant success in the DP World Tour Championships, securing the title three times to date: 2024: Won with a total score of 273 (−15), edging out Rasmus Højgaard by two strokes. This secured his…
Last time I was able to tell you that the Al Hamra Golf Club (managed by Troon International) became the first golf club in the entire Middle East region to go fully plastic-free. The Al Hamra Golf Club’s next big…
With Troon having recently announced their partnership in the Middle East with Yas Links Abu Dhabi, the number of properties that they oversee in this region has reached 17, a truly impressive figure. If we look more specifically…
Between 15th - 18th January 2015 will be the 10th Abu Dhabi HSBC Championship. In the past 7 years Rory McIlroy has been a three-time runner up in Abu Dhabi. Rory McIlroy narrowly missed out on bagging his first…