Since its debut in 2019, the BMW Ladies Championship has become a highlight on South Korea's sports calendar, especially as the nation's only tournament on the Ladies Professional Golf Association (LPGA) Tour. Over 250,000 fans have attended the…
WPP says "2023 promises to be a highly competitive environment for brands and rights-holders looking to get ahead in the sports industry". I also see the sports broadcasting landscape has changed significantly in 2022. Streaming became a very important…
Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…