Recently I wrote how the Essendon Country Club is developing its driving range service adding the Toptracer Range Mobile (Topgolf Entertainment Group’s latest technological innovation). I hope I don't need the explain why golf clubs should rethink and redesign their…
Probably not many of us can remember what was like the Essendon Country Club before 2012. Before the acquisition by Kieran and Liam Griffin, the 'maiden name' of the club was Hatfield London Golf Club. Its 6,808-yard Old…
Toptracer, the #1 range technology in golf, celebrated the successes of its partners at the 2022 EMEA Toptracer Range Awards event in March 2023. The ceremony is designed to celebrate the combined success of Toptracer’s growing community of…
I am happy to see that another golf club understood the importance of rethinking and redesigning the driving range experience available in their golf club. One of the customer experience trends that I am expecting in 2021 is…
A couple of years ago, I wrote about the phenomenon of "nomad golfers". In 2013, their share of nomad golfers in the UK & Ireland was 68%. In 2014, England Golf found that their share grew: 73% and as such…