It is good to see businesses among them golf clubs like Saadiyat Beach Golf Club are prioritizing sustainability and ESG (Environmental, Social, and Governance). A recent Abu Dhabi Sustainability Week study found 87% of executives said improving ESG…
The Saadiyat Beach Golf Club, managed by Troon Golf, has received recognition in Environmental Planning from the Audubon Cooperative Sanctuary Program for Golf Courses (ACSP). Administered by Audubon International, the program is designed to help landowners preserve and…
Next week, we will see in Abu Dhabi a historical moment. The Saadiyat Beach Golf Club (Gary Player designed seafront golf course: par-72 course, which will be set up at 6,337 yards / 5,795 meters for the championship) will…
Saadiyat Beach Golf Club has long been (cca. since 2011) an active supporter of the MENA (Middle East and North Africa) Golf Tour's mission to grow new talent in the area. Not often occurs such thing that even…
2013 was a really outstanding year for Abu Dhabi thanks its two leading golf clubs Saadiyat Beach Golf Club and Abu Dhabi Golf Club. Saadiyat Beach Golf Club has unveiled an unprecedented growth of 94% against the same period…
I am really curious about the criteria(s) by which Golf World ranks the different resorts worldwide! It is widely acknowledged that awards and recognition serve as a means of external validation for the quality and performance of a…
Is it possible that group coaching packages designed for PGA professionals have not yet become widespread? I will tell you what I mean. The Yas Acres Golf and Country Club on Yas Island, Abu Dhabi, has unveiled two…
I see that the recent pandemic has had an impact on loyalty programs in the golf tourism industry too. I see the change in that from now we should focus on ensuring that our golf tourists get real…
If you would ask me to single out one customer experience strategy that is really working well in the last couple of years, then it would be convenience. It is all about if your customer can do business…
Soon we can experience how the new owner - Ominvest, the oldest and largest investment company in Oman - transformed Muscat Resorts (formerly Muscat Hills). Muscat Hills previously opened in 2009 and closed in 2020, is the first…
Why was it wise for Troon Abu Dhabi (Yas Links Abu Dhabi and Saadiyat Beach Golf Club) to choose Technogym to improve its wellness services? The Global Wellness Institute predicts in its study that the physical activity economy…
In the last four years, I wrote almost 20 articles about the importance of wildlife conservation on golf courses. Little or much? It is never enough to talk and take action on this area of sustainability (e.g. Syngenta’s Operation…
A year ago, I asked Francisco de Lancastre David as the new cluster general manager of Troon Abu Dhabi (=Yas Links Abu Dhabi, Abu Dhabi Golf Club, and Saadiyat Beach Golf Club) about his future plans in the new position.…
I can understand every golf club & resort around the world who are doing their best to mitigate and/or recover from the coronavirus caused damages and losses. See what happened to the tourism industry in the Middle East…
I know it is not a totally new idea to replace plastic bottles with aluminium bottles. However, I welcome every effort that serves to improve the sustainability of the game and the golf club itself. In November, I…
With Troon having recently announced their partnership in the Middle East with Yas Links Abu Dhabi, the number of properties that they oversee in this region has reached 17, a truly impressive figure. If we look more specifically…
Probably, you have already heard that Troon has been selected to manage Yas Links. This is the 17th Troon managed venue in the MENA region. Troon is not a newcomer in Abu Dhabi. They are already helping Abu…
The very first step of improving customer experience in our golf clubs is the measurement of CX. This is why I am happy to see so much nominees at the latest 59club Service Excellence Awards. Today, customer experience…
Troon International has announced to launch of the first-ever Troon International Trophy, to be held at the world-renowned Abu Dhabi and Saadiyat Beach Golf Clubs (Gary Player-designed) from the 22nd – 24th October 2018. What makes it unique is that…
It seems like, the Troon-managed Abu Dhabi Golf Club was able to keep up the outstanding customer experience performance from last year. In 2015, they received the "Best Golf Course above 500 AED of the Year" at the Middle…