5 entries: "buyer persona"

La Cala Resort driving range The Bucket Pros partnership

Why did La Cala Resort choose The Bucket Pros as its partner?

By: 2021. 08. 03.

A year ago I wrote golf clubs and golf academies' perspectives, it is time to rethink driving range experiences. However, it is not only about installing Toptracer Range, Trackman Range, or Inrange Golf, especially when your golf club/resort does…

Oaks Prague managed by Troon Prive FAM trip 2020 August

Will Oaks Prague be a true luxury residential community?

By: 2020. 08. 22.

Early this week I had been on a FAM trip to Oaks Prague (Czech Republic). Before I would share my impressions and thoughts about the golf resort it is interesting to understand the needs and expectations of affluent…

golf club committee

The Good, the bad, and the ugly…..Club Committees / Boards!!

By: Chris Duffy CMDip - BOARD MEMBER, CMAE England 2020. 07. 07.

Whatever type of private members club you are, whether its Golf, Tennis, Sailing, or City Club it is highly likely that your club is managed through a volunteer committee/council or Board of Directors. The keyword here is VOLUNTEER…

Customer-Lifetime-Value

What are the benefits of customer lifetime value for golf clubs?

By: 2019. 12. 16.

Among the most advanced golf clubs who invest heavily in customer experience measurement, I often hear about the usage of NPS (net promoter score). Unfortunately, there are fewer words about the importance of customer lifetime value. This fact…

Innovative-Ideas-green fee revenue

How do you find new sources of green fee revenue?

By: 2018. 04. 19.

An often-quoted idea is that golf clubs should understand their customers and create customer profiles. In recent years, more and more golf clubs have begun to recognize that it is not enough to know what our golf club…