There is considerable evidence indicating that increases in brand trust correlate with enhanced business outcomes for the brand. Trust and credibility can be established by acquiring certifications and awards from authoritative organizations. I encourage my clients to consider…
I have not written about the Junior Masters since 2020. In that year Close House was the host venue of the event. Now the PING Junior Masters' final round will return to Close House: 27th October. The reason…
Close House, home to European Ryder Cup legend Lee Westwood, has announced that the PING Junior Masters' final will take place at the club on 28th July (Monday) during the build-up to the European Tour’s British Masters. The…
The encouraging statistics regarding the rise of female golfers in the United States and the United Kingdom are absolutely fantastic to see: In the past 3 years (2020, 2021, and 2022), female on-course golf participants in the U.S.…
Just like many other sports events, the European Tour is very interested in resuming the 2020 season and continue as business as usual. The global value of the sports industry was estimated to be $471bn in 2018. The…