I've been reflecting on what truly defines a great golf bag and how it can enhance my golf course experience. Here are essential considerations (11) that may inspire you the next time you're looking to purchase a golf…
BIG MAX has crafted an impressive and credible creative concept that showcases the true waterproof nature of their golf bags. In the exciting "Aqua Falls" campaign, we previously witnessed their bags being tested in canyoning. Now, we’re inspired…
When reflecting on what truly matters in a golf bag, I recognize the following essential elements that inspire my choice: Lightweight design, Durability - Even a tee or a golf turf repair fork won't pierce the bag. User-friendly…
Do you see a connection between the popularity of golf carts (golf buggies) and the size of the golf bags? Wilson Staff has recently launched (24th September 2018) its Wilson Staff eXo golf bag family (carry and cart…
In 2012 I wrote about why should the golf industry adapt the concept of crowdsourcing to generate more ideas for product development and to drive higher customer engagement. For golf mobile application development I found several good examples…
As regular ad spaces are losing relevancy and efficiency, advertisers are looking for something unusual and sometimes ambient media solutions. This how LCD loaded golf bag. Well nice idea, BUT in media planning what really matters is the…
News has just arrived that Europe’s #1 push cart and golf bag manufacturer, BIG MAX, has appointed former Wilson global commercial director Doug Wright to lead its U.S. operations. BIG MAX USA is now looking to expand significantly…
The traditional pro-shops are becoming obsolete as they are unable to fulfill the evolving demands of contemporary consumers. To remain competitive, pro-shops and retail brand stores must integrate advanced technologies, such as interactive smart mirrors and augmented reality…
Sotogrande announced a new partnership with top Ladies European Tour star Mimi Rhodes, who will serve as the official touring professional ambassador for the destination. Currently ranked #1 on the Ladies European Tour, Rhodes has achieved impressive success…
Those who know me well can tell you how much I enjoy carrying my golf bag on my back while playing. After all, golf is meant to be an active sport! I have to admit that there are…
I just received word from La Cala Resort that they will upgrade their hotel rooms. The planned changes have a modern, slightly retro, and light feel. It seems like sustainability aspects were also considered during the planning/design. After…
I always find myself in a bit of a pickle trying to decide whether I should rent a golf trolley, a golf cart, or carry my equipment on my back. The golf physiotherapist Andrew Caldwell found in 2015…
More and more brands understand that they need to move more budget to influencer marketing as a more effective and accessible means of communication with consumers. It can also be a highly effective way to attract and connect…
Personalization of products and services is one of the biggest marketing challenges for marketers as it became a must-have. For this reason, in this reason, you can hear firsthand from Drew Parsons (Territory Sales Manager Scotland & Cumbria,…
So far, I thought only Puma Golf has bright colors and unconventional design. Now, I can add OGIO Golf to my list. OGIO Europe has just launched a limited edition, fully waterproof golf bags, exclusive to the European…
In recent years, wellness has grown into mandatory service. To stay in the competition among the high-end and not-so-average golf clubs and resorts wellness service is a must-have. The question, of course, is how to interpret the concept…
I have been saying for a while how important is for golf equipment manufacturers to have a holistic approach to the golf experience. This goes beyond providing convenience and personalization to golfers. Companies like OGIO (owned by Callaway Golf) should think about how…
The R&A says there are 3 factors which influence the pace of play: The management of play;The course design and set-up;The players. In this interview with Stephen Knoop (Managing Director, Tagmarshal International) I try to get answers on,…
It is a constant dilemma for us golfers when we plan our golf holiday or golf trip abroad, whether to bring our customized golf clubs with us or utilize golf club rental services at the local golf resort…
I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…