263 entries: "social media"

Why is social media helpful for Maderas Golf Club?

By: Corey Ross 2016. 10. 24.

The timing of the request to write this piece about social media success and golf is curious in that I’ve been reflecting a lot on the topic recently. It was a little over a year ago that I…

SkyCaddie pampers its social media fans

By: 2015. 03. 25.

SkyCaddie has overr 33,000 fans on its worldwide Facebook and Twitter channels. To reward these loyal fans, SkyCaddie has decided to provide original content celebrating the last 20 years of The Masters, in a 20-day countdown to 2015’s…

EA’s social media power with Tiger Woods

By: 2010. 03. 08.

Do we remember that EA (Electronic Arts) "Walk on Water" spot with Tiger Woods from 2009?The ad went viral and generated 4,682,727 views (8/3/2010) within less than a year. How much it would cost to reach such a…

PGA.com’s weak attempt in social media

By: 2010. 01. 31.

Recently I came across with PGA.com's Facebook brand page. While I analyzed this brand page, I was thinking about the goals and obejctives of it. What I know from my work  that companies are launching brand pages for…

Golf courses’ media mix and social media – part 2

By: 2009. 10. 26.

In my previous post I highlighted how and why golf courses should incorporate social media in their media mix. What I forgot to write in that post, is how branding changed in the last couple of years due…

Golf courses’ media mix and social media

By: 2009. 10. 25.

This week I participated in an interesting debate on LinkedIn.com about social media's role in golf courses' media mix. Some people said that it is a conservative industry, others that golf courses' marketing managers are lazy. While working…

Golf Equipment Industry in social media (part 3)

By: 2009. 09. 20.

You probably asking me, after reading golf equipment industry in social media (part 2) why do I emphasize the importance/role of social media in golf product communication and how it will gear up sales. Starting point is 72%…

Golf Equipment Industry in social media (part 2)

By: 2009. 08. 31.

As last I wrote, I am trying to discover how golf equipment industry are performing in social media particularly in Facebook, Twitter and blogs. In my study I checked the following brands: Ben Hogan, Benross, Callaway, Cleveland, Cobra,…

Golf Equipment Industry in social media

By: 2009. 08. 28.

Recently I found Burson-Marsteller's study how Fortune 100 companies are using social media. Unfortunately non of the major golf equipment producers are on this list. However golf equipment manufacturers should pay attention to this new phenomenon. This founding…

Customer experience development and measurement

How to turn golf club’s CX data into business impact?

By: 2024. 11. 20.

The importance of customer experience has risen significantly for golf clubs and resorts, leading to service design being recognized as a fundamental approach to innovation and management. Service design has gained significant visibility in contemporary discourse. Its potential…

Fenners Benross 3 resized

How can John Fendley ignite a passion for Benross?

By: 2024. 11. 06.

In recent years, it has become increasingly evident that content creators have driven more ROI than traditional digital advertising without creators. Furthermore, brand marketers have identified sponsored digital ads featuring creators as the most effective marketing strategy. Authenticity remains a crucial…

IAGTO-Business-Session4519x3013

What can IAGTO contribute to the growth of the golf tourism industry in 2025?

By: 2024. 10. 14.

In 2025, golf clubs and resorts aiming to maximize tee time and hotel bookings should consider the following six relatively new aspects to enhance their appeal to golf tourists. It's evident how significant visual experiences are in influencing…

Golf GameBook investment 2024

Why was it worth investing €2.5 million in Golf GameBook?

By: 2024. 09. 25.

To my great satisfaction, multiple golf startup companies have successfully secured investors over the past year. Here are several noteworthy examples: Arccos Golf - $20M (in 2023): It was led by PGA TOUR with participation from PING, Inc., TaylorMade Golf…

Charley Hull Nobu Hotel & Residences Al Marjan Island brand ambassador

How can Charley Hull Help create a strong brand image for Nobu Hotel & Residences Al Marjan Island?

By: 2024. 09. 06.

Brand ambassadors are instrumental in elevating brand awareness and shaping a brand image that resonates with the target audience. They play a pivotal role in brand ambassador marketing by harnessing authentic customer reviews and endorsements. Brand ambassadors can…

BGL Golf Burhill Golf Club clubhouse

Guess how much BGL Golf increased its rounds played year-on-year!

By: 2024. 08. 29.

Burhill Group Limited (BGL) Golf, a leading UK multi-course operator, has announced a significant increase in rounds played for the second quarter of 2024. In the second quarter of 2024, BGL reported a 9% increase in rounds played…

Sotogrande Valderrama 2nd hole

Sotogrande is representing Spain in the Golf Digest World Top 100 ranking

By: 2024. 08. 19.

Who should we trust more: Golf Digest's golf course evaluators or Leadingcourses users? The only two Spanish courses are listed on the most recent Golf Digest World Top 100. Both of them are within the Sotogrande estate: Real…

DETAILS co CEO Nuno-Sepúlveda

Where are the growth opportunities within DETAILS’ golf portfolio?

By: 2024. 07. 29.

If you haven't previously encountered DETAILS, it is understandable as the organization has recently launched as an independent sports and hospitality management platform. DETAILS oversees Portugal’s largest portfolio of golf courses and associated facilities, including Dom Pedro Golf…

Adidas Sky Sports Golf sponsorship 2024

Why is it valuable for Adidas to be the official apparel partner of Sky Sports Golf?

By: 2024. 07. 15.

In 2023, Sky Sports Golf experienced remarkable success in viewership, breaking numerous records and significantly increasing viewership among individuals under 35. Here are some exciting statistics that undeniably prove I am not just talking to the wind: The…

Troon Skins golf app resized

Why is Troon investing in the SKINS golf betting app?

By: 2024. 07. 01.

83% of the 67 million golfers worldwide play popular on-course betting games such as Wolf, Banker, Vegas, Hammer, and the eponymous Skins. In July 2023, Skins was released on both iOS and Android to make it easy enough to start a…

Bernhard and Company sharpening systems brochure for 2024

How could interactive content elevate Bernhard and Company’s latest brochure?

By: 2024. 06. 13.

Bernhard and Company has just unveiled its new brand and sharpening systems brochure. Let's analyze it from a business-to-business (B2B) content marketing perspective. I usually recommend interactive content to my clients because: Their audience can actively engage with…