Why is social media helpful for Maderas Golf Club?
The timing of the request to write this piece about social media success and golf is curious in that I’ve been reflecting a lot on the topic recently. It was a little over a year ago that I…
278 entries: "social media"
SkyCaddie pampers its social media fans
SkyCaddie has overr 33,000 fans on its worldwide Facebook and Twitter channels. To reward these loyal fans, SkyCaddie has decided to provide original content celebrating the last 20 years of The Masters, in a 20-day countdown to 2015’s…
EA’s social media power with Tiger Woods
Do we remember that EA (Electronic Arts) "Walk on Water" spot with Tiger Woods from 2009?The ad went viral and generated 4,682,727 views (8/3/2010) within less than a year. How much it would cost to reach such a…
PGA.com’s weak attempt in social media
Recently I came across with PGA.com's Facebook brand page. While I analyzed this brand page, I was thinking about the goals and obejctives of it. What I know from my work that companies are launching brand pages for…
Golf courses’ media mix and social media – part 2
In my previous post I highlighted how and why golf courses should incorporate social media in their media mix. What I forgot to write in that post, is how branding changed in the last couple of years due…
Golf courses’ media mix and social media
This week I participated in an interesting debate on LinkedIn.com about social media's role in golf courses' media mix. Some people said that it is a conservative industry, others that golf courses' marketing managers are lazy. While working…
Golf Equipment Industry in social media (part 3)
You probably asking me, after reading golf equipment industry in social media (part 2) why do I emphasize the importance/role of social media in golf product communication and how it will gear up sales. Starting point is 72%…
Golf Equipment Industry in social media (part 2)
As last I wrote, I am trying to discover how golf equipment industry are performing in social media particularly in Facebook, Twitter and blogs. In my study I checked the following brands: Ben Hogan, Benross, Callaway, Cleveland, Cobra,…
Golf Equipment Industry in social media
Recently I found Burson-Marsteller's study how Fortune 100 companies are using social media. Unfortunately non of the major golf equipment producers are on this list. However golf equipment manufacturers should pay attention to this new phenomenon. This founding…
What is the purpose of the limited-edition TravisMathew x Guinness Daily Pro Hybrid Plus Golf Shoe?
How did the two premium brands, TravisMathew and Guinness, come together? Beyond their shared identity as premium brands, there are remarkable similarities between them. You may be surprised by the deeper connections that exist! Guinness, with its origins…
How suitable is Suzann Pettersen as the global ambassador for the Sotogrande Golf Academy?
Influencer marketing and brand ambassadorship might sound like synonyms. Both involve leveraging someone’s loyal audience to create brand awareness and generate sales. Both types of advertising revolve around leveraging the person's power of recommendation. This is also true.…
What guidance will 54 offer to NovaWorld Phan Thiet Golf Club?
NovaWorld Phan Thiet Golf Club, a well-designed 36-hole golf complex by Greg Norman, adds significant value to Vietnam's growing reputation in the golfing world as it becomes a part of the esteemed network of clubs managed by global…
What can Women’s Golf Day proudly celebrate on its 10th anniversary?
Wow, can you believe it’s already been ten amazing years? It feels like just yesterday when I met the inspiring Elisa Gaudet (Founder of Women's Golf Day) at the PGA Show in Orlando back in 2015! She was…
What makes investing in senior golf valuable?
In 2023, the National Golf Foundation estimated that there were 11.5 million on-course senior golfers (aged 50 and over) in the U.S., accounting for 43% of all on-course golfers. I couldn't find any substantial statistical data on the…
How do unified customer views elevate your golf club’s CX efforts to new heights?
It is already established that a unified customer view offers a comprehensive understanding of each customer, facilitating seamless interactions, higher conversation rates, and experiences that enhance customer satisfaction. Research from McKinsey reveals that 76% of consumers expect personalized…
Can Fairway Finder offer complete coverage of all public golf courses?
Golfers' tee-time booking journey has become more complex, featuring numerous touchpoints. Marketplaces serve as the central hub for bookings; however, the tee-time booking experience extends across social media, a golf club’s website or app, and the marketplace itself.…
Who will win the Golf Jobs’ Best Employers in Golf Competition?
Since the summer of 2018, I have developed a keen interest in the concept of employee experience. It is a critical factor that can significantly influence the customer experience of our guests and golf club members. That summer,…
How successful has the collaboration with The PGA been for Banyan Group?
I frequently receive inquiries regarding strategies to enhance the influx of international golf tourists to golf resorts and clubs. Several approaches may be considered, including partnerships with organizations like The PGA and CPG Collection. Discover the extra tip…
What does successful influencer marketing usage depend on for your golf club?
Over the past decade, I have received a significant number of inquiries from companies and brands of varying sizes. This engagement allowed me to assist several reputable brands, including Syngenta, Wilson Golf, Toptracer, Golf Genius Software, Club Caddie…
Guide to securing sponsors for your golf club events
Sponsorship represents a strategic marketing approach that brands employ to engage with their target audience, encompassing your golf club's guests and members. It is essential to recognize that potential sponsors typically have specific objectives. Ideally, these objectives should…