30 entries: "virtual reality"

Toptracer30 reach the green effectively

How does Toptracer30 connect the range and the golf course for our benefit?

By: 2022. 07. 01.

Industry-leading range technology provider, Toptracer, has just launched a brand-new game mode: Toptracer30. The exciting new game mode puts players in 30 realistic virtual on-course scenarios and measures how successfully the player navigates them – providing a mountain of…

2022 GCSAA Conference and Trade Show

2022 GCSAA Conference and Trade Show will be in an in-person format

By: 2021. 11. 03.

How hungry we are for personal meetings and gatherings! The good news is that the 2022 GCSAA Conference and Trade Show (Feb. 5-10 in San Diego at the San Diego Convention Center) will be in an in-person format.…

Rheingolf on the Green logo 50pcent

Rheingolf on the Green an Open-Air Golf Show in Germany: 20-22nd August

By: 2021. 07. 12.

It seems like we are over the hardest part of the COVID-19 pandemic. Of course, this does not necessarily mean that trade shows like Rheingolf will return to their original format or will not move towards holding them…

John Deere golf course mower in action

How John Deere is helping golf clubs’ sustainability efforts?

By: 2021. 05. 10.

Probably you have already noticed that I truly care about golf clubs' sustainability efforts. So far, I showed golf clubs' sustainability initiatives. I thought it would be interesting to know what do golf turf equipment manufacturers, like John…

Onyria Quinta da Marinha Hotel balcony view

Is Onyria Quinta da Marinha Hotel attractive to you?

By: 2021. 05. 04.

Now that I have received my second vaccination on Friday, I feel like I have to travel abroad to play golf. Two years ago I wrote that we should visit less known Portuguese golf resorts because often they…

Troon acquired Indigo Golf Partners

Troon’s acquisition of Indigo Golf Partners & the consequences

By: 2021. 01. 05.

In November, we talked about the new name of Billy Casper Golf (founded in 1989), Indigo Golf Partners (with nearly 7,000 employees; more than 160 golf courses, country clubs, and resorts in 29 states). In January 2019, the…

Race to Dubai European Tour Martin Kaymer Rolex

Race to Dubai Rankings Presented by Rolex vs sports sponsorship trends

By: 2020. 12. 11.

I see the coronavirus has triggered changes in sports sponsorship as well. The organizers of the Race to Dubai (of course other golf tournaments too), but also its sponsors like Rolex have to face and embrace the changes…

Titleist virtual golf ball fitting consultations demo day

Are you ready for Titleist’s virtual golf ball fitting consultations?

By: 2020. 09. 03.

The COVID-19 pandemic forces service providers among them PGA Pros but brands among them Titleist to find alternative ways to connect with customers, golfers, etc. Early this year I recommended to PGA of Canada to discuss in their…

Empordà Golf Club clubhouse with a view of the golf course

How homey is the remodeled clubhouse of the Empordá Golf Club?

By: 2020. 09. 02.

I assume many of us have got a certain perception and expectation in what kind of golf clubhouse we would feel delighted, comfortable, and most of all homey. Here are 5 ideas and concepts that can make a…

Saadiyat Beach Golf Club Abu Dhabi golf venues

How will Abu Dhabi golf venues get back into the swing?

By: 2020. 08. 11.

I can understand every golf club & resort around the world who are doing their best to mitigate and/or recover from the coronavirus caused damages and losses. See what happened to the tourism industry in the Middle East…

Callaway Golf VR industry AAA Games Studio

Why is it worth for Callaway Golf to enter the VR industry?

By: 2020. 01. 23.

In recent years esports and gaming became mainstream. We are not surprised to read about esport or gaming tournaments and events in mainstream media. The European Tour (in cooperation with DreamHack, a global entertainment company and game developers…

European Golf Business Conference 2020 in Cascais Portugal

Get set for success at the European Golf Business Conference!

By: 2020. 01. 13.

Last November, the Euromonitor International Lifestyles Survey found: 43% of global consumers prefer experiences over things.78% - value real-world experiences.70% say they use technology to improve their day-to-day life. More and more golf clubs and resorts understand and…

'Birds at Al Mouj Golf' Book Launch 

Is Al Mouj Golf a safe haven for birds?

By: 2019. 12. 26.

Hanne & Jens Eriksen have already written 7 books about the birds of Oman. This is why I was curious about what can they add more. Al Mouj Golf and Al Mouj Muscat are home to 173 bird…

Signing Ceremony 2020 Commercial Bank Qatar Masters

The 2020 Commercial Bank Qatar Masters found a new host!

By: 2019. 10. 22.

Since 1998, the Doha Golf Club has been the host venue of the Commercial Bank Qatar Masters. But now, the 2020 Commercial Bank Qatar Masters, a European Tour event is moving to the Education City Golf Club. This…

20th IAGTO Awards logo

Who are the winners of the 20th annual IAGTO Awards?

By: 2019. 10. 21.

The 20th annual IAGTO Awards has just ended. It is time, to sum up, the winners and the possible future golf tourism trends. This year's votes were polled from IAGTO's 700+ golf tour operators in 63 countries. To…

Content marketing

How can golf clubs be smart in content marketing?

By: 2019. 02. 11.

Let’s clear at the beginning what is not content marketing. It is not a tactic/one-time campaign or channel. It is about: consistently putting relevant and valuable content in front of the right people at the right moment;the creation…

IGTM 2018 Toscana Resort Castelfalfi

IGTM 2018: Can Slovenia become a true golf destination?

By: 2018. 10. 24.

Many Eastern European countries are asking themselves how could they become a golf tourism destination and to be seen on the global golf tourism map. Last year when I was not able to arrive at the IGTM 2017…

2018 WGC-HSBC Champions

Can the 2018 WGC-HSBC Champions engage its fans?

By: 2018. 07. 03.

The 2018 WGC-HSBC Champions will take place between 25th to 28th October at Sheshan International Golf Club, Shanghai. I think many of you would ask Justin Rose if he can defend his championship title not. After winning the 2017 WGC-HSBC…

Augmented Reality experience vs Foremost EMP Video Monitor

Foremost EMP Video Monitor vs. Augmented Reality experience

By: 2018. 05. 03.

While Foremost is celebrating that more than 200 members have already chosen to install the upgraded Elite Marketing Programme (EMP) video monitor solution, I would like to share with you how augmented reality experience is transforming the retail industry. When…

More Fun with Golf Genius

Who is the most likely to acquire Golf Genius?

By: 2018. 02. 15.

A commissioned customer satisfaction survey is more than nothing. Three years ago I found in England Golf's Golf Club Membership Questionnaire than 50% of the golf clubs are conducting exit surveys of departing golf club members. Now, Golf Genius was interested…