51 entries: %22customer experience%22

Guy Riggott new COO at Burhill Group 2024

How will the golf division of BGL grow under Guy Riggott, the new COO?

By: 2024. 02. 12.

Guy Riggott's promotion to Chief Operating Officer of BGL's Golf Division is a testament to his hard work and dedication. Ever since Riggott joined BGL in September 2014 as Operations Director, he has been a driving force behind…

Golf Genius IAGTO partnership

Make the most of your golf trip experience offer with Golf Genius!

By: 2024. 01. 31.

It has come to my attention that the majority of golf tour operators tend to prioritize the preparation of packages for prominent international golf tournaments rather than the organization of their own golf events. Please correct me if…

Club Car Ice Blue Tempo_FV

What upcoming innovations will Club Car present at the BTME exhibition next week?

By: 2024. 01. 17.

One of my discoveries in 2023 was IOTee, the keyless golf cart fleet management solution that can help golf clubs have a new revenue stream and better cater to golf club members and guests (see customer experience). In…

Customer persona development and usage

Why should we use customer personas to improve your golf club marketing’s efficiency?

By: 2023. 12. 14.

It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…

First party data strategy

How to run successful campaigns for your golf club without 3rd party cookies?

By: 2023. 09. 20.

It has come to light that Google's policy regarding the support of third-party cookies is slated for discontinuation by the first quarter of 2024. This long-standing decision will likely have significant implications for golf clubs and resorts that…

True Spec Golf bend_fitting

Professional golf club custom fitting can no longer be seen as a “nice to have!”

By: 2023. 08. 25.

If we approach the golf club custom fitting further, we see that consumers generally expect brands to understand their needs and expectations. This is why I wrote in the title that professional golf club custom fitting is no…

Golf Genius and Vamoos collaboration_2023

How much does the Golf Genius and Vamoos partnership simplify golf travel?

By: 2023. 08. 23.

One of the things people do not forget is how you made them feel when they interacted with them. There is an interesting debate about if convenience is part of customer service or the customer experience available, for…

Stewart Golf US customer care center Houston

How can the new Stewart Golf customer care center become a brand protector?

By: 2023. 07. 03.

Today, it is clearly visible and demonstrable that superb customer service/care can greatly boost sales and customer retention. The 2022 Global Consumer Trends study of Qualtrics found: 63% of consumers think companies should listen better to their feedback.…

Cedar Point Club golf course with a lake

What are KemperSports’ plans to improve member engagement at Cedar Point Club?

By: 2023. 06. 23.

Over the past four years, significant changes have occurred at the Cedar Point Club. The club was named Cedar Point Club when it first opened in 1964 but then changed to Cedar Point Country Club in the mid-2000s.…

2023 Ryder Cup Hilton Worldwide Partner

What will Hilton offer as the Worldwide Partner of the 2023 Ryder Cup?

By: 2023. 05. 31.

I am suspicious of this great silence around the 2023 Ryder Cup (from 25 September to 1 October 2023, at the Marco Simone Golf & Country Club, just outside Rome.). Does it seem to you too? Are the…

The Grove Club Car Bluetooth music speakers

Why did The Grove order a Club Car fleet with Bluetooth music speakers?

By: 2023. 05. 25.

You may remember from 2017 when I reported on Greg Norman's "Shark Experience" service for Club Car golf carts. Verizon provided the content (E.g. music, live sports, news, entertainment, golf tips by Greg Norman) in those days. It…

Vattanac Golf Resort 18th hole-West with ClubUp

To what extent can ClubUp improve the caddy experience of golfers?

By: 2023. 05. 24.

Inflation is a big challenge for many countries in the last couple of years. Not entirely unfounded, many people also fear a recession, which could reach us even this year. At the same time, I think it is…

Streamsong Resort Red golf course hole 16th (Credit_ Larry Lambrecht)

Who has been better off with the sale of Streamsong Resort?

By: 2023. 01. 17.

Two possible explanations came to my mind when I heard of Streamsong Resort's sale by The Mosaic Company to Lone Windmill LLC, a subsidiary of Kemper Sports Management LLC. Option #1: The Mosaic Company wants to focus on…

Golf Business Monitor in 2022-resized

What remarkable has Golf Business Monitor achieved in 2022?

By: 2023. 01. 04.

It was great to see the growing interest in the Golf Business Monitor: campaigns, webinars, interviews, etc., in 2022. Feedspot has just ranked Golf Business Monitor as the #1 B2B golf business blog & as the #22 best golf blog in the world! Thanks to…

St Andrews Links Trust Swilcan Bridge

Why has St Andrews Links Trust opted for cloud-based ERP software?

By: 2022. 08. 22.

Two years ago, I already mentioned how important digital transformation is for golf clubs in order to maintain competitiveness, enhance employee productivity, and serve guests more efficiently (see also customer experience & personalization). The main motivations of businesses…

Chart Hills Golf Club_Putting Green_SR-C_A4_250

The Chart Hills Golf Club is expanding with a new par-3 golf course

By: 2022. 08. 09.

I like to think about a new investment idea in the way how it can improve the overall customer experience at the golf club. I thought I'd mention this because Chart Hills Golf Club is now building an…

Players 1st x England Golf cooperation 2022

Players 1st Membership Suite of Experience surveys proved to be good for England Golf

By: 2022. 06. 15.

A couple of months ago I shared with you that with Players 1st Member Survey, you give your members the opportunity to voice their opinion about their membership and the services provided by you and your team. The survey template…

La Cala Clubhouse 3_resized

What is left out of upgrading La Cala’s iconic clubhouse area?

By: 2022. 05. 30.

La Cala, the 4-star golf resort in Spain, has just completed the upgrade of its clubhouse area. I dared to think that resort owners and managers will take advantage of the opportunity to apply solutions that improve specific…

Post-purchase program in golf clubs loyalty marketing retention

How to boost golf club membership retention with a post-purchase program?

By: 2022. 02. 09.

During my time at UPC (a cable company), I was thinking about what we can do more with email marketing beyond sending company news, updates, and new offers. I thought we can do much more for our precious…

Concor Golf GNK Golf with great bunker

What should Concor Golf improve at GNK Golf’s 4 Nicklaus championship courses?

By: 2022. 01. 04.

You probably haven't heard much of the Luxemburg-based Concor Golf yet even though it was founded by golf industry veteran Jon Schauder (20+ years at Troon). What really caught me in Concor Golf’s results-oriented approach and low-risk proposition…