There are more and more pieces of evidence that AI (artificial intelligence) is penetrating into the golf industry. In 2017, Pebble Beach Resort launched its AI-based virtual concierge service. Another great example is Callaway Golf's Epic Flash Driver…
I know how much you are focusing on the 148th Open Championship at Royal Portrush, but let's recognize the golf club's sustainability efforts as well. The noble issue of sustainability is not new to Royal Portrush that situated…
The 148th Open Championship at Royal Portrush (starts on 18th July) is important to Puma Golf for at least two reasons: The launch of the new X Collection, a head-to-toe assortment of apparel, accessories, and footwear. The celebration of…
You might say that the achievement of Nine Bridges is nothing special. However, if I put in contact then you very likely to change your mind. Today there are 538 golf clubs in South Korea. Out of this…
The Worldwide Survey of Fitness Trends for 2020 study found the wearable technology has been estimated to be about a $95 billion industry. Wearable technology is also the #1 worldwide fitness trends. In 2018, wearable technology was ranked…
When we are thinking about playing golf in the UK, we intentionally and unintentionally thinking about playing in Scotland and England. Wales is now trying to change this perception and attitude by hosting the IGTM in 2020. This…