In October, I wrote about the Abu Dhabi HSBC Championship, highlighting a fundamental shift in how sports like golf tournaments are enjoyed, played, monetized, and experienced. Fans have shifted from passive viewers to active participants who engage more…
I was discussing golf sponsorships by automotive brands with my friend this morning. Two emerging automotive brands are making notable strides in the realm of golf sponsorship. The first, Genesis, which is Hyundai Motor's premium vehicle division, is…
The Amundi Evian Championship (21–24 July, Evian Resort Golf Club) is the only Major played in continental Europe. Rolex, a partner of the event for more than 20 years, will once again be the Official Timekeeper. Rolex is…
The uncertainty of the COVID-19 pandemic had a huge impact on how rights holders sell sponsorship, brands make sponsorship investments, and how commercial partnerships are activated. In addition, advancing technology is changing the way how fans participate, engage…
I was initially skeptical when I read that the PIF Saudi Ladies International, with its largest prize fund outside the Majors and a star-studded international field, will kick off the 2026 Ladies European Tour (LET) season in style…
The PIF London Championship is an exciting addition to the Ladies European Tour (LET), offering a substantial purse of £2 million. The PIF London Championship will return for the 5th time to the Centurion Club in Hertfordshire from…
I’d like to shift our conversation away from business topics and focus on the promising potential within women's golf tournaments. I believe that with increased support and attention, these events can thrive and create significant opportunities for growth…
Five years have passed since I covered the Hoiana Shores Golf Club inauguration in Vietnam. During that time, I conducted a brief interview with Ben Styles, the Vice President of Golf at the time (he currently serves as…
Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…
I believe that the customer experiences that are most productive and memorable are the experiences that are convenient for the customer (including golfers). Convenience is about creating a situation that saves the customer effort and time. A PwC study found:…
Nielsen tracked a 107% increase in sponsorship spending globally in the first part of 2021. Nielsen's 2021 Trust in Advertising study found: Millennials (25-40) and Gen X (41-56) trust advertising the most. Those aged 65+, followed by Gen Z (15-24) and Boomers (57-66) have the…