135 entries: COVID

rocket business performance tee time booking

How to prepare for the massive tee time booking after the COVID-19?

By: 2021. 03. 01.

One would think that 2020 was a terrible year for almost all golf clubs. As I look at US statistics, then I see a boom in play that started in the summer continued through the end of the…

Festival of Turf 1200X6752

The Festival of Turf is coming in the COVID-secure setting

By: 2020. 12. 22.

How quickly we will get used to online events instead of meeting face-to-face in offline environment? When we will master schmoozing and building relationships as we do during offline events over a drink or coffee? These thoughts are…

Get the view golf club membership marketing

What will COVID-19 change in membership marketing in private golf clubs?

By: Robert A. Sereci, GM/COO, Medinah Country Club 2020. 04. 28.

It is no secret that private clubs, like many businesses, are experiencing some significant degree of financial pain, and most likely will be for the foreseeable future. While there is no playbook for how clubs should conduct business…

Ile aux Cerf Golf Club, Mauritius.

How will the COVID-19 transform the Mauritius golf industry’s future?

By: Priscilla Guranna, Sales & Marketing manager, Ile aux Cerfs Golf Club 2020. 04. 21.

Has there ever been any universal concern that has monopolized the attention of the whole planet? Definitely, not! This is a first of its kind, an incomparable and historical situation that, has brought the world to a halt.…

COVID-19 59Club solution

Can 59Club’s COVID-19 survey templates really help us?

By: 2020. 03. 23.

The American Hotel and Lodging Association predicts some 45% of all hotel jobs have been eliminated or will be eliminated in the next few weeks. They forecast a 30% drop in hotel occupancy over a full year would…

Centurion Club LIV Golf event 2023 18th Green_resized

What achievement the Centurion Club should be most proud of in its 1st decade?

By: 2023. 09. 11.

The Centurion Club started with the promise in 2013 that fewer rules and regulations would allow members to enjoy a new type of lifestyle club, which encourages an entrepreneurial spirit to thrive. The Centurion Club offers various membership…

Medinah Country Club David Schneider new GM COO

How will Medinah Country Club evolve under David Schneider as the new GM?

By: 2023. 08. 10.

In an interview three years ago, I spoke with Robert A. Sereci, the GM/COO of Medinah Country Club, regarding how private golf clubs were affected by the COVID-19 pandemic in terms of their business impact. Word has just…

Positive experience Sweetspot

How to use Sweetspot to enhance golf simulator customer loyalty?

By: 2023. 06. 26.

Volatility in consumer behavior is at an all-time high. The COVID-19 pandemic fundamentally changed many needs and preferences. It is worth understanding that our indoor golf customers are laser-focused on value too. The demand for service, experience, and…

Toptracer Coach coach-features-social-FB

How will Toptracer Coach take golf instruction to the next level?

By: 2023. 05. 23.

I dare to say, "thanks" to COVID digital coaching skyrocketed in several sports. Just think about the popularity of Tonal and Peloton in the fitness space. There have already been attempts to support the work of PGA professionals…

OLEADA Pacific Living & Golf Ernie Els designed golf course

What can make the new Oleada Pacific Living & Golf unmissable?

By: 2023. 04. 20.

It is unbelievable that in the first three months of the year, the traffic at Los Cabos Airport increased by almost 23% (22.8%). And that's just international traffic. It seems like the destination has quickly recovered post covid…

18th late ombria resort golf course

What can Ombria Algarve be most proud of?

By: 2023. 04. 11.

I first heard about Ombria Resort in the Algarve in 2018 at the conference of the Portuguese National Golf Industry Council, where I participated as a speaker. Since then, many things from Ombria Resort's plans have been realized…

AGTC-2023-Miyazaki Japan

What are the chances of Japan becoming a bucket-list golf destination?

By: 2023. 03. 28.

Japan is the world's second-largest golf country with nearly 2500 golf courses (+ many more driving ranges) and 10.5 million golfers. Despite this, it doesn't get the attention it deserves. Because of their own fault? It's also worth…

Champion Hills with Troon Prive_resized

What innovative club membership offers does Champion Hills have?

By: 2023. 03. 23.

What innovative club membership offers do the Champion Hills have? It is imperative to understand the recent trends of remote work, golf club usage patterns, and lifestyle changes (e.g. demand for sustainable golf club operations). Pre-pandemic customer preferences…

Jörn Plinke Head of BMW Golfsport Marketing and Partnerships

What opportunities does BMW see in golf sponsorship?

By: 2023. 03. 06.

WPP says "2023 promises to be a highly competitive environment for brands and rights-holders looking to get ahead in the sports industry". I also see the sports broadcasting landscape has changed significantly in 2022. Streaming became a very important…

Mandarin Oriental, Costa Navarino_Beachfront

Which new Costa Navarino offer should I try in 2023?

By: 2023. 02. 16.

Costa Navarino has always tried to impress us. Just think of their 4 golf courses, five-star hotels, luxury private residences, etc. As a father of a three-year-old son, I am of course primarily interested in family programs and…

GCAE Golf Business Conference 2023

The 2023 Golf Business Conference: how to reinvent golf club business?

By: 2023. 01. 12.

The 15th Annual European Golf Business Conference (14-16 February 2023, Cascais, Portugal) is almost here. It will cover and discuss these golf business challenges below. In the continuation, you will find why these topics are so important, timely,…

Burhill Group shines in 2022 with four MEA Awards

Which Burhill Group venues won at the 2022 Member Experience Awards?

By: 2023. 01. 03.

Give golfers a great golf club membership experience and they will never leave you and spend more money in your golf club. Great! This is what every golf club is striving for. So why are so many golf…

BIGGA Steve Dudley-Brown mental health service

How does BIGGA help greenkeepers with their mental health struggles?

By: 2022. 12. 09.

I hear from more and more places how big problem mental health is in workplaces including golf clubs. More employees are leaving their jobs for mental health reasons, including those caused by workplace factors like overwhelming and unsustainable…

Club Caddie HeyYep video_resized

How does Club Caddie help your golf club employees work remotely too?

By: 2022. 11. 28.

The golf industry has a strong predisposition toward offering in-person services. Could technology change the way that golf businesses operate? Over the last two years, the global workforce has witnessed a significant increase in working remotely. Many employees…

106th PGAof America Annual Meeting Don Rea Jr.

What do the PGA of America and the golf industry need to succeed?

By: 2022. 11. 24.

After hearing that Don Rea Jr. became the new vice president of the PGA of America, I thought it is a great moment to ask him about his plans, the challenges of the PGA of America, and the…