When envisioning Denmark as an inspiring destination for our golf trip, these 7 remarkable golf clubs often capture our imagination: Great Northern (Jack Nicklaus design): Often considered the best course in Denmark. It features world-class facilities, a luxury…
Not long ago, Lübker Golf & Spar Resort was honored as Denmark's Best Golf Course at the 2024 World Golf Awards and proudly hosted the Made in Denmark on the DP World Tour, exemplifying excellence in the world…
Toptracer, the world’s number one range technology, and Sweetspot, the all-in-one business solution for golf clubs, ranges, simulators, and academies, have partnered with Golfstore at each of their locations in seven different countries. Golfstore is one of Europe's…
I consider all endeavors and measures to foster sustainability and environmental friendliness in golf positive. The International Turfgrass Research Initiative is no exception. The Scandinavian Turfgrass and Environment Research Foundation (STERF), The R&A, and the United States Golf…
Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying, and golf clubs/resorts must attract new customers while catering to the existing customer base. Bain says the global…
I have long been of the opinion that golf clubs should no longer make decisions without having data that justify their decisions. In other words, they must become data-driven. Analytics can help golf clubs to make operational improvements…
Just like many other sports events, the European Tour is very interested in resuming the 2020 season and continue as business as usual. The global value of the sports industry was estimated to be $471bn in 2018. The…
Last week I asked two questions to Keith Haslam, the managing director of Braemar Golf: How do you minimize your golf club's losses due to coronavirus/COVID-19? Have you got a recovery plan/idea for the post-COVID-19 era? He took…
With this post, I am launching an article series where I would like to share with you how various golf club managers of leading golf clubs are trying to respond commercially to coronavirus. My unspoken intention is to…
In the last couple of years, I asked several French golf industry leaders about the trends and future of golf in France. This is how I learned from: Olivier Denis-Massé (Marketing Director, French Golf Federation), Pierre Chevallier (French…
The very first step of improving customer experience in our golf clubs is the measurement of CX. This is why I am happy to see so much nominees at the latest 59club Service Excellence Awards. Today, customer experience…
I am almost entirely sure that when someone asks you about golf in Portugal, you will answer as a flash the Algarve. This is not a big surprise, 45.1% of golf courses in Portugal are concentrated in the Algarve. Furthermore, the region…
Rory McIlroy said he needs such a golf shoe that helps him to attack the ball with velocity while maintaining control over his swing arc. This insight played a major role in the development of the Nike Lunar Control 4,…
After an exhausting struggle to win the right of hosting of The 2019 Solheim Cup, now Scotland can sit back. The Ladies European Tour’s Board preferred and selected Scotland's The Gleneagles Hotel in Perthshire over Sweden's The Bro Hof Slott Golf Club (the total cost…
Probably you remember that Nike Golf launched its 1st European (on the continent) Nike Performance Fitting Studio at the Himmerland Resort and Spa last month. Recently Nike Golf organized a competition in this Danish golf club among its Swoosh Staff members…
Andalucia is in a controversial situation. Although, we can see 7 million tourists are visiting Andalucia every year, among them many golf tourists (see below the figures), but we can also find an unemployment rate of 35.21 % (The forecast is still…
It seems to me that Nike Golf is copying TaylorMade's business model by offering a purpose-built, high-tech custom golf club facility to the public. Titleist and Ping followed this best practice as well when they launched their fitting center…
To exploit Swedes' natural attraction to Portuguese golf courses, early this year Orizonte Lisbon Golf exhibited in Malmo, Sweden (part of this promotion tour they exhibited in Helsinki, Paris and Scotland as well). Now it seems like that…
Do you remember Puma Golf's Stylecaddie mobile application from 2013? Their aim was to promote the Puma 2013 Spring/Summer Collection. In some respect, I think Galvin Green learnt from the Puma Golf example when they created their Gear Up mobile…
In one of my previous post I wrote about how much worth to pay for a golf club and other golf equipments, like golf balls, putters, wedges, golf clothing, pull carts, golf bags etc. I cannot stress enough…