17 entries: Inrange

World of Golf 185 bays Johannesburg Inrange Golf partner

Will Inrange Golf be able to serve World of Golf’s 185-bay driving range?

By: 2021. 12. 10.

Before I would share with you the latest success of Inrange Golf in South Africa and Mauritius, let's have a look what are the expectations and the needs of the future golf generations (Millennials, Generation Z). These two…

Inrange Golf Greenwich Penninsula Golf Range 20200827

Can Inrange Golf define the desired driving range experience?

By: 2020. 08. 29.

The game of golf arrived at that level/stage - like runners - where golfers want to learn more about their games on the course (e.g. by Arccos Golf), but on the driving range as well. Wearables, smart clothing,…

The Shropshire Golf Centre driving range Trackman technology

What should The Shropshire Golf Centre’s £400k driving range renovation include?

By: 2023. 07. 17.

The operations of golf courses, including driving ranges, are gradually moving towards digitalization. There is mounting evidence that the traditional driving range experience is no longer appealing or competitive. As golfers, we highly value the importance of distances…

Landeryd Golf Club at Night

How will Landeryds Golf Club impress golfers at the driving range?

By: 2022. 10. 27.

I still see many underdeveloped/old-school driving ranges in operation. Even though there is a striking difference in customer experience between a non-tech driving range and one with driving technology solutions (e.g. Toptracer Range, Inrange Golf, Trackman Range, etc.).…

TrackMan Players Shot Analysis

How can TrackMan contribute to golf clubs’ customer experience efforts?

By: 2022. 02. 21.

Two years ago, I recommended to golf club managers and driving range owners to rethink the driving experience. In this interview with Nikolaj Kromann Jørgensen (COO, TrackMan) I want to figure out what is the contribution of TrackMan…

Aphrodite Hills Golf Club PGA National Cyprus

See why you shouldn’t give up on having a golf holiday in Cyprus!

By: 2021. 12. 06.

After returning from the FAM trip to Cyprus, I came to the conclusion that I prefer golf destinations where I can do much more than enjoy the services of the selected golf resort. I will tell you more…

Toptracer UK Boys squad 2

What are the results of the England Golf & Toptracer cooperation so far?

By: 2021. 11. 26.

I told my audience at the 2021 GCMA National Conference that today's businesses no longer compete only within their market category or industry. The personalized experiences delivered by disruptors such as Amazon, Netflix, Apple, Uber, etc., and a…

La Cala Resort driving range The Bucket Pros partnership

Why did La Cala Resort choose The Bucket Pros as its partner?

By: 2021. 08. 03.

A year ago I wrote golf clubs and golf academies' perspectives, it is time to rethink driving range experiences. However, it is not only about installing Toptracer Range, Trackman Range, or Inrange Golf, especially when your golf club/resort does…

QHotels Group Oulton Hall clubhouse

What development will the QHotels Group use the £2m for?

By: 2021. 06. 01.

Before I would share with you QHotels Group's investment plans, it is worth understanding what are the expectations in the hospitality industry in the UK. Here are some interesting insights to consider Over 50% of UK travelers are…

Sunday Times BDO 100 Profit Track BGL w number

Burhill Group in the TOP 10 at the BDO Profit Track 100 awards

By: 2021. 04. 13.

In the last five years, I saw at least 5 great initiatives at Burhill Group that can explain their latest success at the 22nd annual Sunday Times BDO Profit Track 100 awards. I appreciate especially these initiatives: Investing in…

PopStroke Entertainment & Bridgestone Golf & Tiger Woods Ventures

Bridgestone Golf cooperates with PopStroke to exploit golf entertainment

By: 2021. 01. 15.

My latest interview with Klaus-Peter Schneider, the co-Founder of Snyder Golf confirmed my assumptions that golf is struggling with its image and perceptions. The game of golf is still associated with exclusionary/snob, being slow, difficult to play...just a…

Troon acquired Indigo Golf Partners

Troon’s acquisition of Indigo Golf Partners & the consequences

By: 2021. 01. 05.

In November, we talked about the new name of Billy Casper Golf (founded in 1989), Indigo Golf Partners (with nearly 7,000 employees; more than 160 golf courses, country clubs, and resorts in 29 states). In January 2019, the…

Golf Business Monitor in year 2020

Golf Business Monitor’s fascinating achievements in 2020

By: 2020. 12. 28.

When I first tried to summarize Golf Business Monitor's achievements in 2020, I wouldn’t have thought that due to character limits on LinkedIn I will not be able to complete what I wanted to share with you. Golf…

Toptracer Range Mobile technology in Essendon Country Club

Toptracer Range Mobile technology is arriving in the UK

By: 2020. 12. 07.

I am happy to see that another golf club understood the importance of rethinking and redesigning the driving range experience available in their golf club. One of the customer experience trends that I am expecting in 2021 is…

golf club marketing trends 2021

Golf club marketing trends to expect in 2021 are…

By: 2020. 11. 16.

I know many of you are finalizing or in the middle of the planning of your marketing strategy and activities right now for 2021. That’s why I was thinking about summarizing what golf club marketing trends I expect…

Limited Edition Cobra Golf KING MIM Wedge--2020 Masters--hero-2

For the 2020 Masters Tournament: Limited-Edition KING MIM Wedge?

By: 2020. 11. 09.

It seems like launching a limited edition golf club on the week of the Masters Tournament is an unmissable marketing opportunity....in general... Since we are in the middle of the coronavirus crisis we might say the limited-edition KING…

Farleigh Golf Club golf course

What has Farleigh Golf Club achieved in the last 10 years?

By: 2020. 09. 08.

I’ve been eyeing the Foxhills Collection's Farleigh Golf Club for a long time. After the Hayton family bought the golf club (the previous name was Farleigh Court, opened in 1997) 10 years ago they invested heavily in the…