Wellness travel is transforming, shifting from a focus on passive relaxation to dynamic, activity-driven experiences. In the wake of the pandemic, we have seen a significant rise in outdoor, sports-oriented wellness activities such as cycling excursions, hiking adventures,…
Early this year, I read in Golf Inc Magazine's annual golf club management company updates: Troon - managing 664 golf clubs; Invited (formerly ClubCorp)- is the largest owner-operator of private golf and country clubs, city and stadium clubs…
The global golf tourism market is estimated at around USD 30.01 billion in 2025, with projections to nearly USD 63 billion by 2035. Europe alone (including classic and emerging golf destinations) is expected to grow at ~7% CAGR…
Last year, I also experienced (I had a Hungarian golf club client) how challenging it can be for a golf club without its own hotel or other accommodations to attract golf tourists. Thus, it makes it hard to…
We are currently experiencing a fundamental shift in how sports, such as golf tournaments, are enjoyed, played, monetized, and experienced. Fans have transitioned from passive spectators to active participants who engage more regularly and deliberately. These evolving control…
Clic Analytic has shattered the misconception that golf content creation is a male-dominated field. Their findings reveal that an impressive 70% of the TOP 25 content creators are FEMALE! Perhaps the most successful of them is Grace Charis.…
I was discussing golf sponsorships by automotive brands with my friend this morning. Two emerging automotive brands are making notable strides in the realm of golf sponsorship. The first, Genesis, which is Hyundai Motor's premium vehicle division, is…
Arcis Golf has acquired three nationally recognized clubs: The Country Club of the South (Johns Creek, Georgia) has a Jack Nicklaus-designed golf course. This is the very first Jack Nicklaus Signature course, opened in 1987. The Manor Golf &…
A few weeks ago, I was thrilled to receive an invitation from 54, the communications agency for Details – Hospitality, Sports, Leisure. They invited me on a FAM trip to Vilamoura Golf. As a passionate admirer of Portugal…
In 2024, Troon retained itself as the largest golf club management company globally, successfully managing a remarkable network of 610 18-hole equivalent golf courses across its various brands. Invited manages 175 golf courses, and KemperSports, with 137 courses,…
In 2023, the demand for EV batteries surged to over 750 GWh, reflecting a robust 40% increase compared to 2022. While the annual growth rate experienced a slight slowdown compared to the impressive figures of 2021-2022, it’s noteworthy…
The Keilir Golf Club (Hafnarfjörður, Iceland) has secured the GEO Certified status for the third time (2014, 2017, 2024-26, for renewal 2027). A recent Great British Bunker Study found: Consistency in sand depth and purity, along with the stability and…
In recent years, it has become increasingly evident that content creators have driven more ROI than traditional digital advertising without creators. Furthermore, brand marketers have identified sponsored digital ads featuring creators as the most effective marketing strategy. Authenticity remains a crucial…
Five years have passed since I covered the Hoiana Shores Golf Club inauguration in Vietnam. During that time, I conducted a brief interview with Ben Styles, the Vice President of Golf at the time (he currently serves as…
Where else can Troon expand its presence? Troon is the world's largest golf club management company, providing services at 900 locations in 45 states and 35 countries, including operational responsibility for 575 18-hole equivalent golf courses. In July…
In the spring, I previously shared with you the amazing potential of the Finnish multifunction machine to revolutionize golf course maintenance tasks. How? The Turf Gamechanger (TGC) integrates the TGC method, utilizing Precision Maintenance software to gather maintenance…
In recent years, we’ve seen a dramatic shift across the daily fee golf landscape as savvy operators have adjusted their business model to capitalize on an opportunity to create steady, recurring revenue streams from their core customers. As…
The British & International Golf Greenkeepers Association (BIGGA) and Premium Partner ICL have revealed the 5 participants of the 8th ICL Continue to Learn Scholarship. The ICL Continue to Learn Scholars for 2024 accurately represents the diverse greenkeeping…
Like in service or communication personalization, data collection is essential in boosting productivity and efficiency. It's becoming increasingly common to hear discussions around the use of IoT sensors and GPS tracking to make more informed decisions when it…
In 2019 I was invited to give a keynote presentation at the annual conference of the Finnish Golf Club Managers & the Finnish Golf Federation. During the event, I met with Jalmari Talola (CEO, Soil Scout). I found Soil Scout…