Employee Experience Development (EX) and Professional Player Experience Development (PX) were traditionally regarded as operational matters, primarily concentrated on human resources processes and team logistics. However, both areas have evolved into strategic performance drivers, informed by data analytics,…
Even though the Aramco China Championship is not strictly a main event on the LPGA Tour schedule, it matters for Chinese and Asian LPGA players and China because: Playing well here can contribute to world ranking points, increase…
In October, the Buick LPGA Shanghai - organized & promoted by IMG - will return to Shangai, China. It will be held at Shanghai Qizhong Garden Golf Club from October 12th to 15th. Buick will also present a…
One of the ways to build trust and interest in a golf club is to offer highly personalized and relevant experiences. It is absolutely imperative to have a deep understanding of your potential guests' expectations, needs, and goals.…
Longbow Golf Club is not a new venue for the LPGA. Longbow Golf Club previously hosted the Symetra Tour Gateway Classic from 2013-2015 and in 2017. The 2015 event was particularly noteworthy as Hannah O’Sullivan became the youngest…
We all know (I hope so!) that by making a golf event more observable makes it easier to generate interest and to raise awareness. If we want to make female golf contagious we should create triggers. As a…
Between us, I don't really understand the concerns of the LPGA Tour regarding LPGA Tour players' attire. You might find extreme examples, but most of them are not sexist, but rather sporty and modern. If you select any…
By winning on last Sunday the 2015 Lorena Ochoa Invitational that was held at the Club de Golf Mexico, in Mexico City, Inbee Park got very close to entering the LPGA Hall of Fame. She needs only 1 more point to…
Suzann Pettersen won the Manulife LPGA Classic at Whistle Bear Golf Club. This was her 15th LPGA Tour victory. Here first LPGA Tour victory was in 2013. She recorded 2 eagles and 21 birdies throughout the tournament. Pettersen averaged 278 yards…
The victory at the 2015 Volunteers of America North Texas Shootout held at the Las Colinas Country Club, in Irving, Texas last Sunday was Inbee Park's 2nd LPGA victory in 2015 ( and her 14th career LPGA title). She closed the game with a…
For many years Dina Shore and Kraft Nabisco was the title sponsor of the LPGA Championship. This year ANA (=All Nippon Airways) will be for the first time the title sponsor of the LPGA's first major, which features…
I assume you know that in this year the US Open and the US Women's Open were taken in the same place (Pinehurst No. 2) and very close to each other in time. I thought it might not…
TaylorMade's Spider line has long been the standard-bearer for high-MOI mallet putters, and the Spider ZT (Zero Torque) was already a significant statement when it arrived on Tour earlier in 2025. It quickly gained traction at the highest…
There is a moment, familiar to anyone who has handed a beginner a club for the first time, when uncertainty turns into delight. The ball finds the air; a smile breaks through. Women's Golf Day was built around…
This July, the world's best female golfers will compete for a $10 million prize fund at Royal Lytham & St Annes in Lancashire, England — the most money ever offered at the AIG Women's Open, and the sixth…
Husqvarna and The R&A have received a notable honor by being nominated for two prestigious sports industry awards for their innovative autonomous mowing activation at the AIG Women’s Open at Royal Porthcawl. Their forward-thinking partnership is a finalist…
I was initially skeptical when I read that the PIF Saudi Ladies International, with its largest prize fund outside the Majors and a star-studded international field, will kick off the 2026 Ladies European Tour (LET) season in style…
KemperSports has been selected to manage Lyman Orchards Golf Club, a 45-hole public golf destination in Middlefield, Connecticut. The partnership brings together one of the most established multi-course public golf operators in the United States and one of…
In October, I wrote about the Abu Dhabi HSBC Championship, highlighting a fundamental shift in how sports like golf tournaments are enjoyed, played, monetized, and experienced. Fans have shifted from passive viewers to active participants who engage more…
Global Golf Post has announced the inaugural class of GGP Futures, a groundbreaking initiative that celebrates the next generation of leaders shaping the future of golf. In partnership with influential organizations and key voices across the industry, the…