26 entries: Topgolf

Topgolf Callaway Golf merger benefits

Who are the winners of the Topgolf & Callaway Golf merger?

By: 2020. 10. 29.

If you are following regularly the golf participation reports of the National Golf Foundation and KPMG you can see a stagnation in golf participation in the US since 2013. At the same time, the sport & entertainment industry…

Topgolf Lounge - Kirkland Lounge Renderings-Interior

Topgolf Lounge: Topgolf’s first eSports lounge is ready

By: 2019. 04. 11.

For many years gamers had a bad reputation. Somehow, in the last couple of years, major sports leagues are embracing eSports among them Real Madrid and most recently Topgolf (Topgolf Lounge - in cooperation with TCL, the fastest-growing…

Toptracer PGA of America partnership

How did Toptracer become an “Official Range Technology” of the PGA of America?

By: 2023. 01. 06.

I believe the strongest brands are fully relevant and make a difference in consumers’ lives. These relevant brands continue to not only win the heads and hearts of consumers/golfers but also drive top-line business growth. Toptracer driving range…

106th PGAof America Annual Meeting Don Rea Jr.

What do the PGA of America and the golf industry need to succeed?

By: 2022. 11. 24.

After hearing that Don Rea Jr. became the new vice president of the PGA of America, I thought it is a great moment to ask him about his plans, the challenges of the PGA of America, and the…

golf course development IMG_0813

What new expectations must be met in golf course development?

By: 2022. 07. 04.

Last October, Jason Straka was elected president of the American Society of Golf Course Architects (ASGCA) at the organization’s 75th Annual Meeting in Cleveland. Fry/Straka Global Golf Course Design won this renovation project for the Belleair Golf Club’s 2…

Adare Manor Resort

How does Adare Manor envision the future?

By: 2021. 08. 31.

My new interviewee, Andy McMahon is the new director of golf operations & padel club in Adare Manor. On this occasion, I thought about asking How Adare Manor is improving the customer experience & the employee experience, where…

Trackman Bullseye Championship-v2

Trackman Bullseye Championship vs. Toptracer 9-Shot Challenge

By: 2021. 06. 16.

When I first heard of the Trackman Bullseye Championship, almost immediately Toptracer 9-Shot Challenge came to my mind. The coming 121st U.S. Open (17–20 June) at Torrey Pines South Course in San Diego, California gave both brands an…

Essendon Country Club John Wells Marc Winnan Alan Walker

How will the Essendon Country Club restructure its agronomy team?

By: 2021. 06. 14.

Recently I wrote how the Essendon Country Club is developing its driving range service adding the Toptracer Range Mobile (Topgolf Entertainment Group’s latest technological innovation). I hope I don't need the explain why golf clubs should rethink and redesign their…

Bridgestone Golf Fairway Social e12 golf ball

Whether Bridgestone Golf is the official ball of Fairway Social?

By: 2021. 05. 25.

The brand new Fairway Social will be Bridgestone Golf’s latest golf entertainment venue partner. Similar to the cooperation with PopStroke Bridgestone Golf will provide TOUR B and e12 CONTACT golf balls (launched on February 26, 2021) golf gloves,…

PopStroke Entertainment & Bridgestone Golf & Tiger Woods Ventures

Bridgestone Golf cooperates with PopStroke to exploit golf entertainment

By: 2021. 01. 15.

My latest interview with Klaus-Peter Schneider, the co-Founder of Snyder Golf confirmed my assumptions that golf is struggling with its image and perceptions. The game of golf is still associated with exclusionary/snob, being slow, difficult to play...just a…

Troon acquired Indigo Golf Partners

Troon’s acquisition of Indigo Golf Partners & the consequences

By: 2021. 01. 05.

In November, we talked about the new name of Billy Casper Golf (founded in 1989), Indigo Golf Partners (with nearly 7,000 employees; more than 160 golf courses, country clubs, and resorts in 29 states). In January 2019, the…

Toptracer Range Mobile technology in Essendon Country Club

Toptracer Range Mobile technology is arriving in the UK

By: 2020. 12. 07.

I am happy to see that another golf club understood the importance of rethinking and redesigning the driving range experience available in their golf club. One of the customer experience trends that I am expecting in 2021 is…

Inrange Golf Greenwich Penninsula Golf Range 20200827

Can Inrange Golf define the desired driving range experience?

By: 2020. 08. 29.

The game of golf arrived at that level/stage - like runners - where golfers want to learn more about their games on the course (e.g. by Arccos Golf), but on the driving range as well. Wearables, smart clothing,…

Lake Shore Yacht and Country Club

What would you improve at Lakeshore Yacht & Country Club?

By: 2020. 03. 05.

Troon has been selected to manage Lakeshore Yacht & Country Club in Cicero, New York. Lakeshore Yacht & Country Club is located just north of Syracuse along the south shore of Oneida Lake.  Troon Privé, the private club operating division…

Paul-Williams-Toptracer technology solutions

Which technology solutions will excite golfers?

By: Paul Williams - General Manager Toptracer Europe 2020. 02. 05.

I believe technology has a significant role in creating defining moments and exceptional customer experience for golfers and golf club guests. Based on your reactions to my previous post about Toptracer Range 100th installation in Europe, I thought…

Callaway Golf VR industry AAA Games Studio

Why is it worth for Callaway Golf to enter the VR industry?

By: 2020. 01. 23.

In recent years esports and gaming became mainstream. We are not surprised to read about esport or gaming tournaments and events in mainstream media. The European Tour (in cooperation with DreamHack, a global entertainment company and game developers…

Pierre-André Uhlen UGOLF French golf industry

How promising the French golf industry is? – Interview

By: 2019. 04. 15.

In the last couple of years, I asked several French golf industry leaders about the trends and future of golf in France. This is how I learned from: Olivier Denis-Massé (Marketing Director, French Golf Federation), Pierre Chevallier (French…

Fungolf - from outside

How could Fungolf entice people to golf?

By: 2019. 01. 08.

In the National Golf Foundation’s 2018 Golf Industry Report I found that in 2017 were: 23.8 million people who played golf on a course in 2017 — the same as a year earlier. Another 8.3 million only played off-course, a…

The future of the golf industry

How I see the golf industry?

By: Michael Braidwood - General Manager, Education City Golf Club, Qatar 2018. 09. 03.

It’s an interesting question when you are posed with it – how do you see the golf industry? Well, I’ve been playing golf now for close on 40 years and have worked in the golf industry for close…

Troon Instruction “Player Development Award” by the National Golf Course Owner’s Association (NGCOA)

The home run of Troon at the NGCOA

By: 2018. 01. 04.

Troon and the Troon-managed facilities won the 2017 NGCOA Player Development Award. NGCOA in every year is looking for the innovative and successful player development programs and new player retention programs. Troon launched its player development program in 2011,…