If you are following regularly the golf participation reports of the National Golf Foundation and KPMG you can see a stagnation in golf participation in the US since 2013. At the same time, the sport & entertainment industry…
For many years gamers had a bad reputation. Somehow, in the last couple of years, major sports leagues are embracing eSports among them Real Madrid and most recently Topgolf (Topgolf Lounge - in cooperation with TCL, the fastest-growing…
I am really curious about the criteria(s) by which Golf World ranks the different resorts worldwide! It is widely acknowledged that awards and recognition serve as a means of external validation for the quality and performance of a…
The golf simulator market is now a significant segment of the golf equipment market that cannot be ignored. Have you taken notice of this? This is not surprising if we are aware of the fact that over the…
Over the past decade, the number of off-course participants grew by 127% as a result of the growing number of off-course forms of the game (e.g., Topgolf, indoor golf simulators, tech-enabled driving ranges, etc.). It is good to…
What is the size of the business opportunity in which ESPN joins as a partner, and is it important for him to handle its US media budget for that service? The following happened. TGL presented by SoFi, the…
I see that the recent pandemic has had an impact on loyalty programs in the golf tourism industry too. I see the change in that from now we should focus on ensuring that our golf tourists get real…
It seems that the popularity and growth of indoor golf and golf simulators are unstoppable. Within a few weeks, I came across two indoor golf services. One is the Swedish RUFF Indoor Golf (7 locations), and the other…
I believe the strongest brands are fully relevant and make a difference in consumers’ lives. These relevant brands continue to not only win the heads and hearts of consumers/golfers but also drive top-line business growth. Toptracer driving range…
After hearing that Don Rea Jr. became the new vice president of the PGA of America, I thought it is a great moment to ask him about his plans, the challenges of the PGA of America, and the…
Last October, Jason Straka was elected president of the American Society of Golf Course Architects (ASGCA) at the organization’s 75th Annual Meeting in Cleveland. Fry/Straka Global Golf Course Design won this renovation project for the Belleair Golf Club’s 2…
My new interviewee, Andy McMahon is the new director of golf operations & padel club in Adare Manor. On this occasion, I thought about asking How Adare Manor is improving the customer experience & the employee experience, where…
When I first heard of the Trackman Bullseye Championship, almost immediately Toptracer 9-Shot Challenge came to my mind. The coming 121st U.S. Open (17–20 June) at Torrey Pines South Course in San Diego, California gave both brands an…
Recently I wrote how the Essendon Country Club is developing its driving range service adding the Toptracer Range Mobile (Topgolf Entertainment Group’s latest technological innovation). I hope I don't need the explain why golf clubs should rethink and redesign their…
The brand new Fairway Social will be Bridgestone Golf’s latest golf entertainment venue partner. Similar to the cooperation with PopStroke Bridgestone Golf will provide TOUR B and e12 CONTACT golf balls (launched on February 26, 2021) golf gloves,…
My latest interview with Klaus-Peter Schneider, the co-Founder of Snyder Golf confirmed my assumptions that golf is struggling with its image and perceptions. The game of golf is still associated with exclusionary/snob, being slow, difficult to play...just a…
In November, we talked about the new name of Billy Casper Golf (founded in 1989), Indigo Golf Partners (with nearly 7,000 employees; more than 160 golf courses, country clubs, and resorts in 29 states). In January 2019, the…
I am happy to see that another golf club understood the importance of rethinking and redesigning the driving range experience available in their golf club. One of the customer experience trends that I am expecting in 2021 is…
The game of golf arrived at that level/stage - like runners - where golfers want to learn more about their games on the course (e.g. by Arccos Golf), but on the driving range as well. Wearables, smart clothing,…
Troon has been selected to manage Lakeshore Yacht & Country Club in Cicero, New York. Lakeshore Yacht & Country Club is located just north of Syracuse along the south shore of Oneida Lake. Troon Privé, the private club operating division…