11 entries: Wycombe Heights Golf Centre

Sarah Blunden Wycombe Heights Golf Centre female promotion v3

Female leadership promotion at Wycombe Heights Golf Centre

By: 2018. 02. 12.

It is fair to say that we do not hear frequently about female management, leadership promotion in golf clubs. In July 2017 I have already mentioned the very low share of women in golf club management positions. The…

Burhill Group_Abbey Hill_GolfCourse_AndyHiseman

How did the Burhill Group reaccredit its golf clubs as GEO Certified?

By: 2022. 04. 06.

I would say being GEO Certified should be a fundamental requirement for golf clubs. Golfers are worried about climate change. They are reducing their use of plastic, cutting food waste, and recycling, among other activities. It is really…

GM of the Year 2019, Tim Good GM Thornbury golf club employees

Why golf club employees need both recognition & appreciation?

By: 2020. 03. 24.

Yesterday, I have already highlighted the importance of golf club employees' appreciation. Now I would like to explain to you why both recognition and appreciation are important. This idea came to my mind when I heard of Burhill…

Burhill Golf Club Clubhouse Hero of Burhill Golf and Leisure

25% membership growth at Burhill Golf and Leisure

By: 2019. 08. 29.

It was obvious to me that Burhill Golf and Leisure is doing an impressive job in the field of customer experience development. Last year at the CEA (Customer Engagement Academy) Customer Experience Awards 3 Burhill Golf & Leisure venues…

Burhill Golf and Leisure (BGL)-The Shropshire Golf Centre-Stuart-Perry-GM

The Shropshire Golf Centre & the return on customer experience investment

By: 2018. 12. 06.

In less than a year, I had the chance to talk about customer experience measurement both with Colin Mayes (CEO, Burhill Group) and Guy Riggott (Operations Director, Burhill Group) about customer experience measurement. It was great to hear…

Female golf participation 2017 by EGCOA

How relevant is your golf club for women?

By: 2018. 04. 03.

The European Golf Course Owners Association held not so long time ago (22-24 March 2018) its annual conference, the EGCOA Golf Business Conference in Vienna, Austria. I was really lucky to be there and hear from first hand,…

Howard Craft Burhill Golf & Leisure

Learn 7 ideas from Burhill Golf & Leisure about sustainability!

By: 2017. 07. 13.

Last month, I had the chance to report about 5 Burhill Golf & Leisure venues who were recertified by the Golf Environment Organization (GEO). Recently, I made an interview with Howard Craft, the general manager of  Wycombe Heights Golf…

flexible membership

How to convert nomadic golfers to golf club members?

By: 2016. 12. 09.

One of the key findings of the European Golf Course Owners Association's Vision 20/20 (published in 2014) was the importance of flexibility. Their study found that full membership will decline and flexible membership will grow. Flexible packages (aka "golf credits")…

BGL-Burhill Group-Facilities-Andy Hiseman

How does the Burhill Group solve the current business challenges?

By: 2021. 05. 17.

After learning in April that Burhill Group finished in 7th place at the 22nd annual Sunday Times BDO Profit Track 100 awards, I wondered how they had achieved that success. This is why I ask in this interview…

Sunday Times BDO 100 Profit Track BGL w number

Burhill Group in the TOP 10 at the BDO Profit Track 100 awards

By: 2021. 04. 13.

In the last five years, I saw at least 5 great initiatives at Burhill Group that can explain their latest success at the 22nd annual Sunday Times BDO Profit Track 100 awards. I appreciate especially these initiatives: Investing in…

Burhill Group staff development Clubhouse

Burhill Group stays on top of employee needs

By: 2021. 01. 18.

Those golf clubs will be able to realize their customer experience strategy who invest in their employees and put them first. They will be able easier to retain their best talents too. By investing in employee experience (EX)…