As someone who has spent almost two decades evaluating golf clothing across every climate and competitive context imaginable, I can say with confidence: The PING Spring/Summer 2027 men's collection appears to be among the most cohesive and technically…
I resolved that this year, I would elevate my wardrobe by embracing three essential aspects: Sustainable and eco-friendly fabrics (e.g., recycled polyester and organic cotton), Be athleisure - to be able to wear them when I don't play…
The future may not just be around the corner—it may already be here. Sustainability is now a critical issue for the textile industry, with the clothing sector being one of the world's most significant contributors to environmental degradation.…
In 2023, Sky Sports Golf experienced remarkable success in viewership, breaking numerous records and significantly increasing viewership among individuals under 35. Here are some exciting statistics that undeniably prove I am not just talking to the wind: The…
Natural fibers are recognized as being more environmentally preferable. Like other industries, the golf apparel sector grapples with the issue of "greenwashing," presenting a challenge for consumers in identifying authentically sustainable alternatives amid ostensibly eco-friendly claims by companies.…
For Spring/Summer 2024, WGSN and Coloro predict key colors to be Fondant Pink, Cyber Lime, Radiant Red, Elemental Blue, and Nutshell, which are set to dominate the design and fashion world. I found one or two such colors…
We should be careful when we select influencers for our influencer marketing program. One of the biggest mistakes is to mix up popularity with influence. They are not the same. Popularity itself is about being liked and not…
A couple of years ago, I asked (among others) Kristin Hinze, the Global Head of Merchandising at Puma Golf, when golf clothing will be environmentally friendly and sustainable. I just met Reflo sportswear manufacturer who manufactures sustainable &…
One of my New Year's resolutions was to extended my golf season until the end of November. This is why I was happy to discover PING's Autumn/Winter 2020 men’s apparel. The collection sees PING expand its partnership with…
When I first read about PING's SS20 Men's Performance Apparel Collection I was happy to find that they developed a Sensor Technology Platform. After a while, I had to realize that it is not about sensor-infused golf apparels…
I hear so many things about smart apparels in other sports. Hence I thought to ask Kristin Hinze, the Global Head of Merchandising at Puma Golf about the latest golf apparel trends. What are the primary golf apparel…
Probably you have noticed that I rarely write reviews of golf apparel lines. This time I have to make an exception. Adidas Golf presented me an impressive new golf apparel line, the adiPure. The line was introduced to the…
Tiger Woods, Rory McIlroy, Charl Schwartzel, Russell Henley and, for the first time in his career, Seung Yul Noh have received Nike Golf Spring 2015 apparel collection just before the next Major. Rory McIlroy will compete in the…
The R&A has just pulled back the curtain on its apparel collection for The 154th Open at Royal Birkdale, and it's clear this is not simply another rotation of championship-branded polos and visors. From the varsity-style "Forged by…
It starts the same way every year. A club manager or greens committee chair stops by the pro shop and says some version of the same four words: "The Member-Member is coming." The PGA Professional smiles. Of course.…
After more than two decades of operation, Sandia Golf Club in Albuquerque, New Mexico, has embarked on a long-overdue and well-considered transformation of its clubhouse, and if Phase One is any indication, the result will be among the…
It's July. Your sales reps are on the road, sample bags in tow, calendars packed with appointments at pro shops, green grass accounts, and off-course retailers. The pre-book window is open, that critical July through September stretch when…
TaylorMade has a long history of limited-run finishes, but the Shadowfall Collection goes further than cosmetics. Built on the Qi4D driver platform and the P·790 iron chassis — two of the most technically advanced designs currently in the…
For a retailer that has spent decades as the UK's quiet infrastructure of the game — the place you go for clubs, balls, and waterproofs rather than inspiration — launching a first-ever brand campaign is a significant act…
Original Penguin's Spring 2026 entry arrives at a genuinely opportune moment for a heritage brand with performance ambitions. Here is a thorough assessment of how the collection stacks up against the market's direction. Trend alignment: where it hits…