Golf clubs must get in the footsteps of their guest and members to be able to deliver the desired golf club experience. The time when we developed services in our golf clubs based on intuition is over. In…
Give golfers a great golf club membership experience and they will never leave you and spend more money in your golf club. Great! This is what every golf club is striving for. So why are so many golf…
2,000+ clubs in 20 different countries trusting the Players 1st platform. In this interview, I asked Morten Bisgaard, the CEO & Co-founder of Players 1st among the others about how has customer experience measurement developed in the last 10…
Perhaps it is no exaggeration to say that Pleasington Golf Club (since 1891) is a real hidden treasure in North England. Pleasington Golf Club is featured in Golf Monthly’s Top 100 Hidden Gems for 2022. In the last…
The game of golf arrived at that level/stage - like runners - where golfers want to learn more about their games on the course (e.g. by Arccos Golf), but on the driving range as well. Wearables, smart clothing,…
Among the most advanced golf clubs who invest heavily in customer experience measurement, I often hear about the usage of NPS (net promoter score). Unfortunately, there are fewer words about the importance of customer lifetime value. This fact…
59 is the ultimate score in golf, the holy grail if you like, something that most of us can only ever dream of achieving – that’s what 59club is about, it’s striving to achieve the ultimate. My aim…
In less than a year, I had the chance to talk about customer experience measurement both with Colin Mayes (CEO, Burhill Group) and Guy Riggott (Operations Director, Burhill Group) about customer experience measurement. It was great to hear…
It was a great pleasure and honour to give a presentation on customer journey mapping in golf clubs at the latest CMAE European Conference on Club Management 2018 in Marbella. I thought to share with you what do…
Why customer experience is essential today? Customer experience development is essential for the understanding, on our core business, of membership and green fee customers' level of satisfaction, their expectations. Moreover, we believe that our industry needs to attract…
One of this year's TOP 5 retail trends is the creation of meaningful customer experience and brand engagement. Smarter companies like Foremost (soon I will tell you why) understood that customer experience will be their primary basis for…
59Club has just launched its new product 'Stay & Play' an in-depth, statistical customer experience analysis. 59Club recommends to see the customer experience from a broader experience the total customer journey. The first golf club to utilize this customer…
In October 2022, I highlighted that those golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…
As you know I am not a big fan of golf magazines' TOP100 and of similar lists. Years passing by and my skepticism regarding their credibility is just growing. I would like to circle back for a moment…
Troon International has selected 59club to afford its venues full access to their market-leading "performance management" products & services. Troon International is not entirely a new client for 59club. In the second half of this article, I will…
I am always delighted when I hear about that more and more golf clubs are taking the customer experience seriously so much so that they even measure it. Two years ago, Morten Bisgaard, the CEO and Co-Founder of…
It was obvious to me that Burhill Golf and Leisure is doing an impressive job in the field of customer experience development. Last year at the CEA (Customer Engagement Academy) Customer Experience Awards 3 Burhill Golf & Leisure venues…
The very first step of improving customer experience in our golf clubs is the measurement of CX. This is why I am happy to see so much nominees at the latest 59club Service Excellence Awards. Today, customer experience…
The importance of continuously evaluating the customer journey at your venue cannot be overstated. Daily your Clubs members and visitors arrive at your facility with an expectation. That expectation will be different for all venues, but as Club…
More than three years ago I thought to share with you my thoughts about NPS (Net Promoter Score) as a tool to measure customer experience in golf clubs and golf resorts. In that article (later The Golf Business…