Several years ago, I observed that the expectations of both employers and employees have evolved significantly. Many employees in the golf club industry are resigning, citing concerns related to the employee experience (EX). The primary factors influencing their…
The golf industry has a strong predisposition toward offering in-person services. Could technology change the way that golf businesses operate? Over the last two years, the global workforce has witnessed a significant increase in working remotely. Many employees…
During the pandemic, we experienced how much this health situation has mentally worn out us. Those golf clubs and resorts that invest in employee experience for them their employees' mental health has become an increasingly important topic. In…
Yesterday, I have already highlighted the importance of golf club employees' appreciation. Now I would like to explain to you why both recognition and appreciation are important. This idea came to my mind when I heard of Burhill…
Influencer marketing is likely to become a $5-10 billion industry by 2020. One of the trends in influencer marketing in 2020 is authenticity. Today, influencer marketing is not about collecting likes, but rather about creating deeper relationships and…
In 2025, engaged employees are those who recognize the profound connection between their work and a brighter future, both for their own careers and for the world at large. Organizations that exceed employee expectations are mastering the essentials:…
It’s been some time since I last highlighted BGL’s apprenticeship program—about five years, in fact—but recent developments have given us a compelling reason to revisit it. Below, I’ll outline how BGL’s commitment to this apprenticeship initiative aligns with…
Seeing the renovated clubhouse of Frilford Heath Golf Club, where they also found space for an 18-seat meeting room, I wondered what if they had also considered remote workers. As of early 2025, nearly 40% of UK employees…
Influencer marketing and brand ambassadorship might sound like synonyms. Both involve leveraging someone’s loyal audience to create brand awareness and generate sales. Both types of advertising revolve around leveraging the person's power of recommendation. This is also true.…
Consumer data reinforces the powerful impact of partnering with a leading charity in sponsorship marketing, showcasing some of the strongest results possible. These collaborations enable brands to make a positive contribution to society, enhance their brand equity, and…
In today's competitive landscape for talent, golf clubs and their leaders are on a mission to attract and retain top performers, including greenkeepers, while fueling organic growth and boosting employee productivity. By introducing innovative perks and creating flexible…
Recently, I discovered an inspiring study that highlights the significant economic impact of private clubs in the United States. Conducted by the esteemed Club Benchmarking, the Club Management Association of America (CMAA), and the National Club Association (NCA),…
Wow, can you believe it’s already been ten amazing years? It feels like just yesterday when I met the inspiring Elisa Gaudet (Founder of Women's Golf Day) at the PGA Show in Orlando back in 2015! She was…
Does financial security and wellness truly define the passion and commitment of greenkeepers in their profession, or the workplaces they choose to cultivate? I assert that financial resources and wellness do not resolve every issue. While the rise…
The idea of luxury is prevalent in modern society, and the term "luxury" frequently appears in various contexts. Regrettably, this widespread usage has resulted in a significant dilution of its meaning. While there is a general understanding of…
The 3 Hammers Golf Complex in Coven has reached a significant milestone by winning the prestigious title of ‘Golf Facility of the Year’ at the England Golf Awards on Wednesday. This award highlights the venue's commitment to inclusivity,…
It is already established that a unified customer view offers a comprehensive understanding of each customer, facilitating seamless interactions, higher conversation rates, and experiences that enhance customer satisfaction. Research from McKinsey reveals that 76% of consumers expect personalized…
Recently, 59club UK & Ireland formally acknowledged the exemplary performance of golf clubs across Great Britain and Ireland in various domains, including management, sales, service, operations, retail, spa services, golf course management, and food and beverage. This recognition…
In 2024, Troon retained itself as the largest golf club management company globally, successfully managing a remarkable network of 610 18-hole equivalent golf courses across its various brands. Invited manages 175 golf courses, and KemperSports, with 137 courses,…
Since the summer of 2018, I have developed a keen interest in the concept of employee experience. It is a critical factor that can significantly influence the customer experience of our guests and golf club members. That summer,…