IAGTO's flagship event, the IAGTO European Convention (IEC) was held in Marbella in Andalucía’s Costa del Sol from 24-26 April 2023. The three-day event was attended by 634 delegates from 46 countries, making it IAGTO’s largest and most…
The 20th annual IAGTO Awards has just ended. It is time, to sum up, the winners and the possible future golf tourism trends. This year's votes were polled from IAGTO's 700+ golf tour operators in 63 countries. To…
I assume when you first hear IAGTO, sustainability does not come to your mind. Although this is the second year when IAGTO recognizes golf clubs and resorts for their sustainability efforts with the IAGTO Sustainability Awards. They claim…
It has come to my attention that the majority of golf tour operators tend to prioritize the preparation of packages for prominent international golf tournaments rather than the organization of their own golf events. Please correct me if…
Camiral Golf & Wellness is actively seeking professional solutions to reduce the amount of irrigation water used on its golf courses without compromising the quality of its greens. Recently invested €1 million in new water reduction measures such…
The travel industry has made a remarkable recovery after facing challenging times caused by the recent pandemic. Both leisure and business travel are growing similarly, depicting a positive trend in the industry. The year 2022 witnessed a significant…
Japan is the world's second-largest golf country with nearly 2500 golf courses (+ many more driving ranges) and 10.5 million golfers. Despite this, it doesn't get the attention it deserves. Because of their own fault? It's also worth…
We might assume that high-end golf resorts like the La Cala Resort (a 4-star golf resort in Spain) would adopt sooner the latest interior design trends in the hospitality industry. What is this about? Here I would highlight…
Now that I have received my second vaccination on Friday, I feel like I have to travel abroad to play golf. Two years ago I wrote that we should visit less known Portuguese golf resorts because often they…
We do not necessarily think of Cambodia as a typical golf destination. However, it is one of the rising golf destinations in Asia, right after Vietnam. Cambodia has been named as the 2020 Undiscovered Golf Destination of the Year in…
During the CV19 pandemic, we sat down (virtually) with some of the Spanish golf industry representatives and asked them a few questions about the state of the Spanish golf market, how they dealt with the situation, and the…
It was two years ago when I heard of the World Corporate Golf Challenge (since 1997) for the first time. In that year the Hungarian Zala Springs Golf Resort hosted the very first World Corporate Golf Challenge tournament…
The coronavirus crisis taught golf clubs to bravely use various technology solutions to give a proper answer in the current business environment. We can experience that these solutions (e.g. WhatsApp for internal & membership communication or even to…
Hanne & Jens Eriksen have already written 7 books about the birds of Oman. This is why I was curious about what can they add more. Al Mouj Golf and Al Mouj Muscat are home to 173 bird…
The notion to combine wellness and spa experience with golf is not a totally new one. I must admit this. Just think of the Spanish La Cala Resort, the Italian Palazzo Arzaga Hotel Spa & Golf Resort or…
I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…
I am following the success of the Korean female golfers' success with amazement and respect. Thanks to IAGTO, Carlton Carugati, and Angela Jang (S Marketing & Communications) I found out last year: The golf industry in South Korea…
I would like to believe that we golfers recognize the efforts of golf clubs who are trying to manage an eco-friendly golf club operations. Sustainable golf tourism is not another popular trend, but it must be a top-top…
‘Women multiplier effect’ Forbes says if the consumer economy had a sex, it would be female. Women drive 70-80% of all consumer purchasing, through a combination of their buying power and influence. In 2017, they estimated that the “female economy” was…