10 entries: infographics

London Golf Club Heritage 5th Green

What could make the new London Golf Club website more effective?

By: 2021. 09. 07.

Once I received a piece of advice on website design and development: Decide on a consistent brand message and tone, one that you're committed to presenting consistently across.! Later I will explain it in regard to the new…

PowaKaddy logo White-696x491

Will PowaKaddy’s new videos cut through the noise on YouTube?

By: 2021. 06. 28.

PowaKaddy has created a set of high-tech product (5) videos showcasing the pioneering 2021 trolley range. I wouldn’t say that PowaKaddy is an early adopter of YouTube for brand communication. In the second half of this article, I will…

Shot Scope average score for the day

What do the Shot Scope data show for the March 29 opening?

By: 2021. 04. 02.

We all can agree that the rush to golf courses in the UK on March 29 was not a big surprise. As we could see last summer, most golf clubs (not just) in the UK were expecting a…

golf club employee activism

How to seize golf club employee activism?

By: 2019. 02. 27.

At first hearing, golf club employee activism might sound like a scary term to grow your golf club business. Actually, it is an opportunity for golf clubs to build trust and gain bigger exposure in the real world.…

Fungolf - from outside

How could Fungolf entice people to golf?

By: 2019. 01. 08.

In the National Golf Foundation’s 2018 Golf Industry Report I found that in 2017 were: 23.8 million people who played golf on a course in 2017 — the same as a year earlier. Another 8.3 million only played off-course, a…

Why golf’s economic impact is still $70 billion?

By: 2016. 05. 19.

Just like in every year we summarize the achievement of the US golf industry on the National Golf Day. I have just checked what I wrote about the status of the US golf industry last year. In that…

What makes Nippon Shafts popular among Tour players?

By: 2016. 01. 06.

It is obvious that winning golf tournaments and championships are important in golf equipment sales and marketing. Although, I really understand why is it important to Nippon Shaft to highlight how many tour players are playing with their…

When will pro shops exploit beacon technology?

By: 2015. 12. 28.

I hope one day I will live through such a moment in a pro shop when I get personalized service and offer without wasting too much time there (instead of playing golf). Early this year, I recommended wearable…

How will wearable technology change our golf retail experience?

By: 2015. 01. 13.

The usage of wearables is not totally new to the golf industry. Those who were lucky to be in the Ryder Cup were able to experience the advantages of Radio Frequency Identification (RFID). This is why I was thinking over how could pro-shops…

Are you Pinterested in golf??

By: 2012. 08. 30.

There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…