La Cala Resort's completion of the latest phase of its €5m infrastructure program marks one of the more substantive operational investments seen at a European golf resort in recent memory. Situated in the hills above the Costa del…
Spring tournaments. Member events. Trunk shows. Corporate gifting. Retailer promotions. Wholesale brands invest heavily in these moments because they generate demand, strengthen relationships, and put product directly in front of motivated buyers. Yet too often, the operational execution…
I find the 40th Porsche European Open (1-4 June) interesting because the news broke in the Guardian last week that Porsche's sponsorship had become doubtful. This may have arisen because Paul Casey and Martin Kaymer were banned from…
I am sure you also looking for uplifting vibes and moments of joyful distraction to pamper yourself. An Instagram study found recently that the number of conversations about indoor golf grew by 153%. One of the latest trends…
We should be careful when we select influencers for our influencer marketing program. One of the biggest mistakes is to mix up popularity with influence. They are not the same. Popularity itself is about being liked and not…
It seems like nostalgia is one of the biggest consumer trends in 2020. Does PUMA Golf try to appeal to young Gen Xers who have insider knowledge of fads from this bygone era? It’s easy to see then…
Offering personalization of golf equipment is with us for a long-long time. With direct digital access to consumers and powerful analytics capabilities, companies like TaylorMade Golf will be able to come up with sophisticated personalized offers. I will…
When I read Ross Duncan's guest article about the changing role of golf club committee member during the coronavirus crisis, my first question was what will happen after this crisis. Will coronavirus drive changes in golf club committee…
Golf Digest, has revealed 5* hotel and golf resort, Adare Manor, has been awarded a prestigious Editors’ Choice Award (since 2016) in the category of ‘Best Golf Resorts in Great Britain and Ireland 2020’ for the third year…
The Villas at Renaissance have just completed in Autumn 2019. They are two new exclusive-use luxury holiday homes, overlooking the 2020 Scottish Opens venue, The Renaissance Club. The Villas at Renaissance are located near to the seaside towns…
I am so happy that I can write about a Rees Jones project after writing so much about Robert Trent Jones and Robert Trent Jones Jr. The LedgeRock Golf Club in Mohnton, PA was opened in 2006. Since…
I can promise you I will not ask you as a Ryder Cup fan when will start the 2018 Ryder Cup. Just in case: 25th September 2018. Regarding major golf tournaments and events, I always highlight the importance…
The renowned Tewkesbury Park went through a two-year, £9m facelift. The owners claim that the 93-room luxury hotel, spa, and golf course now offers the complete golf break with outstanding accommodation. From now on we can choose from six brand-new historic…
For those of us who follow the Japanese Iseki's activity in Europe know that the ISEKI product line has been distributed in the UK and Ireland since 1996 by Ransomes Jacobsen operating out of their facilities in Ipswich Suffolk.…
Last week I heard that Golf Pride is planning to build a new purpose-built facility in Pinehurst Resort, North Carolina. The manufacturer of Golf Pride is expecting from the new place to accelerate new product development and manage…
I am almost entirely sure that when someone asks you about golf in Portugal, you will answer as a flash the Algarve. This is not a big surprise, 45.1% of golf courses in Portugal are concentrated in the Algarve. Furthermore, the region…
Troon International has recently sealed a partnership with leading golf tour operators Golfbreaks.com, Your Golf Travel and golf.extra, to increase visibility and encourage more golfers than ever to venues within its world-class golf course portfolio. Properties in the…
I am always curious to read about Central European countries' golf clubs' efforts to attract golf tourists. This why I thought to write about two Polish golf clubs' latest initiative. Two of the leading golf clubs in Poland,…
We can agree that Slovenia will not be your first thought when you are thinking about your next golf holiday. Even if IAGTO has named Slovenia as the Undiscovered Golf Destination of the Year 2015. Slovenia is one of…
I keep telling you for a while that the regular golf carts will not satisfy that much the connected customers and from golf course operations aspect it is also less effective. Forward thinking golf clubs should shift away from mass…