The Ladies European Tour (LET) has strengthened its commitment to environmental stewardship by appointing The R&A Sustainable Agronomy Service as its Official Agronomist. This strategic collaboration brings world-class agronomic expertise to 20 venues and three key events in…
Husqvarna Group is embarking on an exciting journey by entering an exclusive distribution agreement with Relox Robotics, adding a groundbreaking autonomous golf range ball-picking solution to its portfolio across European markets. As the sole distributor of Relox Robotics’…
Partnerships are no longer a peripheral growth lever in B2B and SaaS. They are fast becoming a central pillar of commercial strategy. As organizations look ahead to 2026, a clear majority of B2B and SaaS leaders plan to…
A recent study conducted by HSMAI Europe has indicated that the luxury and up-market segment within European hotels is outperforming more mainstream categories. For instance, the "Upscale" segment experienced a growth in revenue per available room (RevPAR) of…
In 2022, AZ Golf Ventures took ownership of Las Colinas Golf Club in Queen Creek, Arizona, setting the stage for an exciting transformation. This 18-hole course (6,655 yards, par-71), designed by Michael Asmundson, has undergone thoughtful remodeling, enhancing its appeal…
Just two days ago, I shared my excitement about the partnership between TravisMathew and Guinness, highlighting the exceptional limited-edition TravisMathew x Guinness Daily Pro Hybrid Plus Golf Shoe. The response has been inspiring, with many curious about TravisMathew’s…
Toptracer, the world’s number one range technology, and Sweetspot, the all-in-one business solution for golf clubs, ranges, simulators, and academies, have partnered with Golfstore at each of their locations in seven different countries. Golfstore is one of Europe's…
The number of female golfers is not only growing but is also becoming much more diverse. Women now account for a greater share of both beginner and junior golfers compared to their overall presence in traditional golf settings.…
The Confederation of Professional Golf (CPG) might be one of the most organic links and promotional avenues for Golf Genius' top-tier coaching solution, CoachNow. As part of the agreement, Golf Genius will provide PGA members and coaches in…
Under a strategic marketing agreement encompassing the United Kingdom, Ireland, and Europe, Wiedenmann turf equipment is now available through John Deere dealerships. The global machinery manufacturer John Deere and the turf maintenance specialist Wiedenmann will continue collaborating on…
McKinsey predicts that by 2025, most companies will utilize data to enhance their operations and enable better decision-making. Golf clubs embrace a progressive approach by leveraging data-driven decision-making instead of relying solely on predictions. This shift allows for…
At the 2023 Scotch Whisky Masters, I found an unknown whiskey brand, the Glencadam. I must say, it excelled in four categories. The 10, 15, and 21-year-old Glencadam whiskies seem to me bright and light. Glencadam Single Malt…
Toptracer, the world’s number one range technology, has announced a five-year partnership with The R&A for The Open and AIG Women’s Open. The agreement will see Toptracer deliver innovations in unique ways so that fans can engage with…
Tagmarshal, the market leader in optimizing on-course operations and pace-of-play management, has just partnered with Club Caddie. Tagmarshal and Club Caddie have aligned their focus on daily-fee courses and country clubs, solidifying their dedication to optimizing operations and…
As you know, LIV Golf London debuted at Centurion Club in 2022. The English golf club also hosted the LIV Golf Invitational Series in 2023. Thus, we witnessed some of the world's most talented golfers, including Dustin Johnson,…
Through a partnership with LIV Golf, Stuburt - a British apparel brand since 1860 - has become the exclusive on-course apparel partner for all three teams (out of 13): Torque GC, Fireballs GC, and Stinger GC. The partnership…
Club Car has served as a supplier to the Tour since 1999, providing indispensable vehicles for the staging of DP World Tour events worldwide. The DP World Tour has just announced the continuation of its cooperation with Club…
The golf simulator market is now a significant segment of the golf equipment market that cannot be ignored. Have you taken notice of this? This is not surprising if we are aware of the fact that over the…
The global influencer marketing spending is around $21.1 billion. Emarketer forecasted in 2022 that the influencer marketing spending in the U.S. in 2024 will be $7.14 billion. Hence I predict 2024 will bring us more connections and collaborations…
One of the things people do not forget is how you made them feel when they interacted with them. There is an interesting debate about if convenience is part of customer service or the customer experience available, for…