Your marketing and design efforts in the pro shop are pivotal in converting potential customers into buyers and fostering brand loyalty. In other words, in contemporary retail, the store concept has transcended its conventional role as a mere…
The omnichannel shopping behavior became the new normal and I am expecting it will continue to evolve into an ambient experience. Experiences powered by augmented reality and virtual reality, along with shoppable videos, will become more prominent as…
Golf and golf participation have set so many all-time records over the last few years, it’s hard to keep track of them all. Rounds played, new golfers across all demographics, returning golfers, new women golfers, new junior golfers…
I hope one day I will live through such a moment in a pro shop when I get personalized service and offer without wasting too much time there (instead of playing golf). Early this year, I recommended wearable…
Wunderman Thompson's The Future Shopper Report 2022 found 5 trends that are really relevant to golf shops: Over half of spending is now online. Customers became comfortable with technology and demanding digital products and services. Poor experiences online…
One of the few benefits of the latest pandemic is the huge interest and demand for golf equipment and apparel. To handle the increased demand, and exceed golfers’ expectations in the pro-shops, is not a simple task. Hence,…
Insider Intelligence found in 2022, worldwide retail e-commerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. In 2022, worldwide retail sales are poised to grow 5% year-over-year…
This review of the new PowaKaddy CT10 GPS golf trolley offers valuable insights that will be particularly beneficial for golf club operators. The golf trolley market is currently experiencing substantial innovation in 2025. This advancement is characterized by…
What is the inspiration of Redbourn Golf Club with its driving range? Do they want to transform it into a top-tier facility with ultra-long-range, state-of-the-art tech, and extensive target facilities? A top-tier driving range should offer today: Advanced…
Have you observed the growing trend of TifEagle turf (a fine‐textured ultradwarf bermudagrass) being embraced in greens renovation? For instance, at Saddlebrook Resort, Bellair Country Club, etc. The Boulders Resort & Spa Scottsdale (36-hole golf resort) has recently…
This year has revealed the transformative power of AI-based personalization. Applications are harnessing individual behaviors to create tailored recommendations, content, and user experiences, making each interaction uniquely impactful. Super Apps, the all-in-one mobile or web applications that combine…
Have you ever imagined how to breathe new life into an iconic golf club? Who could be the visionary partner to transform the renovated space into a modern, lasting, and sustainable gem? The Cobbs Creek Foundation is dedicated…
Prosports International, the UAE's premier golf retailer, celebrates its 30th anniversary, marking three decades of significant contributions to the region's golfing community. From its humble beginnings, Prosports International has evolved into a market leader, actively shaping the UAE's…
The Bernhard Academy, in partnership with the Golf Club Managers’ Association (GCMA), launched its inaugural Golf Course Management for Golf Club Managers workshop—a pivotal element of the GCMA’s innovative Advanced Management Certificate program. Set in the inspiring environment…
A few weeks ago, I was thrilled to receive an invitation from 54, the communications agency for Details – Hospitality, Sports, Leisure. They invited me on a FAM trip to Vilamoura Golf. As a passionate admirer of Portugal…
This may be the first instance where Titleist clearly highlights our game with wedges and irons. The new Titleist Pro V1 and Pro V1x golf balls are built upon innovations introduced in 2023. The significant change is the…
According to Straits Research, the global sustainable athleisure market was valued at USD 90.62 billion in 2022. It is projected to attain a value of USD 134.67 billion by 2031, representing a compound annual growth rate (CAGR) of…
The Old Course at Dom Pedro Golf Vilamoura is probably the most popular of the Dom Pedro Golf venues. During these months, the golf club undergoes an extensive renovation. In 2018, when I spoke at the Share Algarve…
This summer marks an important milestone as Tewkesbury Park celebrates its amazing 10-year transformation into one of the top golf resorts in the UK! Between 2016 and 2018, Tewkesbury Park underwent a two-year, £9m facelift. In 2018, the…
In today's discussions on e-commerce personalization, the following four trends are consistently brought to the forefront, paving the way for innovation and progress: Getting ready for Generative AI (which allows users to input a variety of prompts to generate new…