This could be just another new business win announcement of Troon Privé (the private club operating division of Troon). However, what caught my attention was the fact that the Oldfield Club and Community is cooperating with Audubon International…
Troon has been selected to manage Boca Grove, exclusive, members-only golf, tennis, and country club in Boca Raton, Fla. Troon Privé, the private club operating division of Troon, will manage golf, tennis and club operations, food & beverage, golf…
Troon has been selected to manage Esplanade Golf & Country Club, a private club and community located in Naples, Florida. Troon Privé, the private club operating division of Troon, will manage golf, club, resort-style amenities, food & beverage operations,…
Troon has been selected to manage The Virginian and its sister property, Nicewonder Farm & Vineyards, both of which are located in Bristol, Virginia. Troon Privé, the private club operating division of Troon, will oversee golf, club and food &…
Troon Privé has been selected to manage The Standard Club, a private club located in Johns Creek, Georgia, a suburb of Atlanta. The Standard Club, the oldest social club in Atlanta, is the outgrowth of the old Concordia…
The Troon Privé managed Rio Verde Country Club and Community are in a very good mood. Troon Privé, the private club operating division of Troon, was hired to manage the club in mid-2016. Earlier this year, members approved a…
For first hearing, Baby Boomers look very attractive for many marketers and golf marketers (e.g. ClubCorp, Callaway Golf, Nike Golf). This is based on the perception that the nearly 79 million Baby Boomers (in the US; 15% of them are…
For the past five years, KemperSports has operated the Links at Perry Cabin in St. Michaels, Maryland. In 2019, legendary golf course architects Pete and Alice Dye completed the final design work, opening the Links at Perry Cabin's Pete…
The cooperation between Troon and the Sandals Resorts goes back at least to 2015. In that year Troon was hired to help Sandals Resorts in the following areas daily operations including the clubhouse, staffing, maintenance facilities, and overall…
Troon has been selected to manage Broken Top Club, a private club located in Bend, Oregon. Troon Privé, the private club operating division of Troon, will manage golf operations, food & beverage, golf course agronomy, and membership marketing. Broken…
Troon has been selected to manage Bay Creek, a beach and golf community located along Virginia’s Eastern Shore in Cape Charles. Troon Privé, the private club operating division of Troon, will manage golf and club operations, food & beverage, golf course…
For a long time, I have not heard of such a big new business win like Troon's recently. Troon has been selected to manage three Southern California golf courses owned by Garden Grove-based Sanyo Foods Corporation of America: Yorba…
The story of The Club at ArrowCreek is really interesting. A group of 36 investors bought the ArrowCreek Country Club from the Federal Bankruptcy Court in October 2014. In 2015, the new investors made both its 18-hole championship…
Troon earned a very interesting assignment from KDG Capital, the new owners of The Club at Hammock Beach, part of the Hammock Beach Club community in Palm Beach, Fla. ( 30 minutes south of St. Augustine). Troon Privé,…
Troon and Seven Canyons have been working together since the summer of 2018. In those days, Troon was asked to help the sales and marketing of the Arizonian golf course and private, gated residential community. As per the…
These days, I am reading Chip Heath's and Dan Heath's book The Power of Moments. The authors highlighted an interesting aspect that is really crucial in the current business environment. Namely, how to avoid sameness and flatness moments…
The latest new business win of Troon Privé is probably the first time when I hear from them about winning an assignment of a non-golf country club. The Santa Ana Country Club (in San Jose, Costa Rica) is a new, non-golf country…
Troon Golf has been selected by Kennedy Wilson Europe Real Estate PLC, owner of Fairmont St Andrews, to manage golf operations at the championship venue located at Scotland. Kennedy Wilson Europe Real Estate acquired the exclusive 209-bed property last summer…
Last week Troon Privé has been selected to manage Southern Trace Country Club (since 1988). Previously ClubCorp managed the country club. Troon will oversee golf, club and food & beverage operations as well golf course agronomy and membership…
Do you remember the Tubbs Fire of October 2017? It was, at the time, the most destructive wildfire in California history, burning parts of Napa, Sonoma, but The Fountaingrove Club as well. The fire destroyed 5,643 structures in…