Archive

golf club member loyalty in a chart by Players 1st

Do you know how to manage golf club members’ loyalty?

By: Morten Bisgaard - CEO & Co-founder, Players 1st 2017. 11. 13.

Currently, as golf clubs find themselves losing members - some at a critical rate - a vast number of clubs are focusing on recruitment rather than retention, often leading to high churn rates. We know from our extensive…

The Track Meydan Golf Daytime

How can The Track Meydan expand its market in Dubai?

By: 2017. 11. 10.

A few years ago I asked you whether would you share your golf club membership with your friends and what is the possibility of creating shareable golf club membership offers. What I found at The Track, Meydan Golf (Peter…

2018 Ryder Cup at Le Golf National - the team

Le Golf National – A decade of Ryder Cup choices, challenges and changes

By: Paul Armitage - General Manager, Le Golf National 2017. 11. 08.

Almost 10 years ago, one mans’ vision (Pascal Grizot – vice chairman of the French Golf Federation and to be Chairman of the Organizing Committee of the 42nd Ryder Cup in France) and passion, supported by the French Golf…

Golf Pride Innovation Campus

Why is Golf Pride’s home moving to Pinehurst Resort?

By: 2017. 11. 06.

Last week I heard that Golf Pride is planning to build a new purpose-built facility in Pinehurst Resort, North Carolina. The manufacturer of Golf Pride is expecting from the new place to accelerate new product development and manage…

20th IGTM in Cannes -Photo-Herve-Fabre-15_v2

The final countdown to the 20th IGTM has started

By: 2017. 11. 03.

The 20th International Golf Travel Market (IGTM) will kick off in five weeks. This time, it will be held in the Palais des Festivals et des Congrès from December 11-14, 2017. I will be there too. We don't…

Gleneagles winning team at Scottish Golf Tourism Awards 2017

How Gleneagles wins out the customer-led market?

By: 2017. 11. 02.

The Scottish Golf Tourism Awards 2017 was a great moment for The Gleneagles Hotel. Unlike in 2016 (won only in one category: The Best Catering), this time they won in 3 categories with 33,000 votes from golf consumers across Scotland:…

OnCourse app

The new OnCourse application comes with improved features

By: 2017. 10. 27.

As we are entering the Early Order Program period of the year, it is also great to get equipped with an upgraded, improved decision support application the OnCourse. For some of you, it might remind you Toro's "The…

Callaway Golf Apex Muscleback Irons close look

For best golfers: Callaway Golf Apex Muscleback Irons

By: 2017. 10. 25.

The previous version of Callaway Golf Apex irons was about to provide confidence to golfers to play any shot type. Whereas, the new Callaway Golf Apex Muscleback Irons (Price: $1,299.99; Available from 11/3) are intended for very low…

Foremost 59club logos

How Foremost tries to win at customer experience?

By: 2017. 10. 23.

One of this year's TOP 5 retail trends is the creation of meaningful customer experience and brand engagement. Smarter companies like Foremost (soon I will tell you why) understood that customer experience will be their primary basis for…

Golf travel instagramers - visual communication

Who are the TOP 7 golf travel instagramers to consider?

By: 2017. 10. 20.

I received many positive feedbacks about my TOP 10 golf travel blogs' list that I published in August. So I thought to analyze another social media platform, the Instagram, and who are the most successful golf travel Instagrammers.…

Abu Dhabi HSBC Championship - New pin flags presented by Abdulla Kalban from EGA

The Abu Dhabi HSBC Championship secured a new sponsor

By: 2017. 10. 18.

The Abu Dhabi HSBC Championship, which each January launches the Desert Swing as part of the European Tour will be renamed in 2018 to Abu Dhabi HSBC Championship presented by EGA. The parties have signed recently a sponsorship deal.…

Samsun Golf Club in Turkey Black Sea

What could flourish the golf tourism around the Black Sea?

By: 2017. 10. 16.

Two years ago, my guest writer Görkem Kursunlu Karakus (Counsel, Embassy of Turkey, Washington, US) when she wrote about golf tourism development in Turkey, she has not mentioned any golf projects at the Black Sea shore of Turkey. We…

Dean Saunders – PGA Professional and love.golf coach at Girton Golf Club

The love.golf program from a PGA professional perspective

By: Dean Saunders, PGA Professional & love.golf coach 2017. 10. 12.

I thought to ask a love.golf coach to find out how does this program work actually. I asked Dean Saunders a PGA Professional and love.golf coach at Girton Golf Club (UK). What attracted you to become a love.golf…

Chris Reeve about customer experience

How to maintain the quality of customer experience?

By: Christopher Reeve, Director of Golf, The Belfry Hotel & Resort 2017. 10. 11.

Everyone working together achieves more. It’s a simple concept, but one that I’ve tried to instill in the talented golf team we have here at The Belfry. When you work at a resort that demands the very best…

turf machinery purchase

What is performance-based turf machinery purchase like?

By: 2017. 10. 09.

For those of you who were involved in performance-based media planning, Turf Machinery Acquisitions' (founded by Paul Copsey, a former Group Courses & Regional Course Manager at Crown Golf & American Golf UK) performance-based turf machinery purchase solution…

Belfair 17west

Can Belfair attract the most talented professionals?

By: 2017. 10. 06.

Troon Privé (the private club operations division of Troon) will manage Belfair, a private golf club community in Bluffton, South Carolina. Belfair is an award-winning 36-hole facility as well as the community’s property owners association. The club features two championship…

PING Sigma G putter_Address_Render

Who recognizes the motorcyclist in the new PING Sigma G putter?

By: 2017. 10. 04.

If you are reading these lines then it means you also recognized the shape of a motorcyclist in the new PING Sigma G putter.  PING today expanded its popular Sigma G series of putters with two new highly forgiving…

Birchwood Park Golf and Country Club

What wellness trend was realized at Birchwood Park?

By: 2017. 10. 03.

The Birchwood Park Golf and Country Club (situated on the outskirts of Wilmington, near Dartford) went through recently an extensive £5m development. Thus, they became the most comprehensive health, leisure, golf, and events facility in the area. After these development guests can…

TaylorMade Samsung Gear S3

Why TaylorMade is betting on the Samsung Gear smartwatches?

By: 2017. 09. 27.

Do you remember when I reported about the cooperation between TaylorMade and Microsoft? At the beginning of the summer of 2015, Microsoft launched its Microsoft Golf Tile, a new version of its fitness band. Microsoft Golf Tile is not really a…

Titleist DT TruSoft 2017 packshot v2

The new Titleist DT TruSoft golf balls

By: 2017. 09. 25.

2 years ago I wrote about the first Titleist DT TruSoft golf balls. Now here is the new version. Since last Thursday the new Titleist DT TruSoft golf balls (MAP of $21.99 ($30 MSRP)). The Titleist golf ball…