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5th Annual Club Leadership Summit

Secrets of the 5th Annual Club Leadership Summit

By: 2016. 12. 15.

Last week ended the 5th Annual Club Leadership Summit (4th-6th December 2016) at Lord’s, the Home of Cricket. More than 50 of the world's top CEOs and general managers were among the participants from places like Valderamma, The Wisley, Queenwood, Royal Dornoch…

Why the Auckland luxury real estate sales are in the spotlight?

By: 2016. 12. 14.

Would you believe that Auckland saw a 63% growth in million-dollar-plus sales thanks to strong international and local demand? Some real estate analysts say that there is a connection between the growth of Auckland real estate sales and…

Ping has a new CEO

PING continues to be a family company

By: 2016. 12. 13.

John Karsten Solheim, the grandson of PING Founder Karsten Solheim will be the new president of PING from January 1, 2017. He succeeds Doug Hawken as president, who is retiring after a distinguished 45-year career with the company. But…

flexible membership

How to convert nomadic golfers to golf club members?

By: 2016. 12. 09.

One of the key findings of the European Golf Course Owners Association's Vision 20/20 (published in 2014) was the importance of flexibility. Their study found that full membership will decline and flexible membership will grow. Flexible packages (aka "golf credits")…

Connectivity is important to Boavista Golf & Spa Resort

By: 2016. 12. 08.

I have kept saying to golf club since the launch of the Club Car Precedent i3 golf cars is to prefer this golf cart model over those without the Visage navigation system. Connectivity with customers and colleagues is essential…

cobra puma golf

How long will Cobra PUMA Golf sponsor Lexi Thompson?

By: 2016. 12. 07.

Lexi Thompson (ranked #5 in the world) has just signed a long-term extension with Cobra Puma Golf. It seems like that with her victory at the Honda LPGA Thailand she was able to convince Cobra PUMA Golf to extend…

What are the hopes of the Macdonald Hotels & Resorts?

By: 2016. 12. 05.

It seems like that UK’s largest independently owned hotel group the Macdonald Hotels & Resorts have not returned home empty-handed from the latest International Golf Travel Market that was held between November 14-17 in Mallorca. Macdonald Hotels & Resort said that they…

Was golf successful enough at the Rio 2016 Olympics?

By: 2016. 12. 02.

One of the key topics of the 2016 HSBC Golf Business Forum was the evaluation of the participation in the Rio 2016 Olympics. Did you follow the golf tournaments of the Olympics? What I see as a key challenge…

Helpful findings of Syngenta on women’s participation

By: 2016. 11. 30.

A couple of years ago (actually in 2013!), I have already written that the golf industry and golf clubs particularly, need to increase women's participation to survive and to find a new source of revenue. In the very same year,…

What will Troon’s new advisory services be like?

By: 2016. 11. 29.

When I heard that Troon is launching advisory services, I have gone through Golf Inc. Magazine's TOP20 golf club management company list to see who have got similar services. To my great surprise, only a few of them…

The Aberdeen Asset Management Ladies Scottish Open is getting attractive

By: 2016. 11. 26.

A real important agreement between the LET and LPGA has been reached recently that will see Dundonald Links (a Kyle Phillips-designed course) host both the 2017 men’s and ladies’ Scottish Opens whilst elevating the Aberdeen Asset Management Ladies Scottish…

Golf Tourism England in the lure of video marketing

By: 2016. 11. 21.

There is no doubt that video marketing and consumption will keep on growing in the coming years as well. This is why interesting to see Golf Tourism England's latest video marketing initiative to capture the imagination of the…

How should Bom Sucesso look like after the redesign?

By: 2016. 11. 18.

Not so long time ago, I wrote about that Bom Sucesso became a member of the Europen Tour Properties as an official European Tour Destination. This time I can tell you that the Donald Steel-designed Guardian Bom Sucesso golf course…

What happens if you combine Ecco Golf with GORE?

By: 2016. 11. 17.

A long-awaited joint venture came alive between Ecco Golf and GORE, to create a golf shoe that combines unparalleled walking pleasure and climate comfort, as well as exceptional protection from the elements. The result is Ecco Golf’s new ECCO…

Why should Las Colinas empower its guests?

By: 2016. 11. 15.

For the second year running, Las Colinas Golf & Country Club (managed by Troon) has been crowned as Spain’s Best Golf Course in the prestigious World Golf Awards that took place in Portugal over the weekend. The category of…

Why reviews are worth a lot for golf clubs?

By: Jeroen Korving 2016. 11. 14.

If we like it or not, the new economy is all about trust. Today, anyone from anywhere can do business with anyone.  The entry barriers have fallen away and the number of people that you as a business…

Why should online booking be important to golf clubs?

By: 2016. 11. 11.

The Troon-managed Indian Wells Golf Resort (Indian Wells, California) has just announced that they will offer guest from now on complete online booking capabilities for stay and play packages. Indian Wells Golf Resort has utilized Inntopia, the leading e-commerce and central reservation…

Do you care about the Golf Business & Industry Convention?

By: 2016. 11. 10.

I believe that for European golf club managers there are few really important events that they should visit. One of them is the Golf Business & Industry Convention that will be held in 2017, between 17-19 January at…

Why is the Abu Dhabi HSBC Championship attractive?

By: 2016. 11. 09.

Maybe it is early to talk about the 12th Abu Dhabi HSBC Championship (Abu Dhabi Golf Club, January 19-22, 2017), but there is a great temptation when I see who will be playing, besides the defending champion Rickie…

How should the European Tour Properties improve in 2017?

By: 2016. 11. 07.

I think the European Tour Properties will return next week to the International Golf Travel Market (IGTM) with great pride. They have added this year 6 new golf clubs to their portfolio of prestigious golf venues. Now boasting 22…