Nike Golf insists on Tiger Woods
Nike Golf is one of those very few sponsors of Tiger Woods who did not change their sponsorship cooperation with the golf player. The question rises what makes Nike Golf so loyal to Tiger Woods? Is it still…
Author: Miklos Breitner
Words you should not use on your website
Recently I a came a cross with a golf equipment company, Asbri. As it was not clear for me for first sight what are they exactly (are they producing promotional materials, gadgets or what?) offering, therefore I entered…
Tiger Woods annual 100 million USD sponsorship income in danger
As Tiger Woods' private life gets more publicity, companies are reevaluating their cooperation with the golf player. A successful sportsman is always a good tool for companies to communicate their values by sponsoring sportsmen. Tiger Woods is also…
US golf courses’ revenues are sharply falling in 2009
As it was expected golf courses' revenues declined significantly not just because of the economic climate, but also the stubborn attitude of golf course owners and managers. These golf course managers should understand that as a result of…
UAE’s golf tourism with hopes
In last couple of weeks everybody was worried about what is going on in Dubai (UAE) since it is well connected to the world business life as the "crown jewel" of the Middle East. As we know economic…
Do we know how to choose the right golf ball?
Who would think that we should also adjust golf balls to ourselves? GolfBallSelector.com came out with a new service called The Right Ball. They say that golf ball selection depends on 2 factors your playing style and skill…
Affiliate with me and gain new golf club members
By reading Commission Junction's web site, it came to my mind that affiliate marketing could be implemented in the golf industry as well. For those who are not familiar with this marketing tool, here is a brief explanation:Affiliate…
How much worth to pay for a golf club?
Slowly but for sure I am arriving to that stage in my golf learning that I will have to select my golf equipment, golf clubs, golf balls and golf bag. It would not be a big issue if…
An ancient golf promotion website
Today I found a website of a golf promotion company, called Links Marketing&Promotions. I felt like I am back in the late 90's. No introduction who they are what are they doing (although from menu names you can…
Golf courses’ media mix and social media – part 2
In my previous post I highlighted how and why golf courses should incorporate social media in their media mix. What I forgot to write in that post, is how branding changed in the last couple of years due…
Golf courses’ media mix and social media
This week I participated in an interesting debate on LinkedIn.com about social media's role in golf courses' media mix. Some people said that it is a conservative industry, others that golf courses' marketing managers are lazy. While working…
Golf loyalty card programs – how it works
Slowly golf season is getting to the end for 2009. It is time to plan our new year's strategy. In my previous post I wrote about co-branded golf cards as a possible path to generate repeated purchase, increase…
Are co-branded golf cards the last resort for golf courses?
Today I received a direct mail from Golf Magazine. Golf Magazine is launching a co-branded card with Visa (MasterCard also offers co-branded credit cards). I started to think how we can use this idea in golf course marketing.…
Fresh blood in golf: Powerplay Golf
Golf seems to be constant where history could not change anything to it. Or not? We are always worried by the declining number of golf players in US and elsewhere, plus the average age of player is getting…
Asian golf balls are rising
While golf ball manufacturers are stampeding us into lure of branding, it is worth to look around in golf ball market. When I am considering to buy new golf ball, I always consider my wallet size and handicap…
A friend thought you might be interested in this article
GOLF.COM A friend thought you would be interested in this article from GOLF.com: 5 Easy Pieces https://www.golf.com/golf/equipment/article/0,28136,1926676,00.html?cid=staf-email-1926676 Comments: According to Snell, the Penta TP provides soft feel off the putter high spin rates off the 9 iron and…
Golf industry’s Superbrands
I was reading one of Golf Business Development's edition about a non-profit organization called Golf Environment Organisation(GEO). They claim about themselves that they are an international non-profit organization working to integrate the social, environmental and economic benefits of…
Reducing golf course operating costs by 300%
When golf courses are closing all around the world (only in US: 71 golf courses were shot down in the first half of this year) we are always happy to find solutions how we can reduce operating costs.…
Golf Expo Munich with great findings and stories
Huh, I have just returned from Golf Expo (Munich, Germany). It seemed to me that we outgrew the place. 3 big halls and a conference room were not enough. I felt very crowded the place. I met lot…
Now it is final: golf is an Olympic Game in 2016
After a long-long fight for the recognition, the Olympic Committee decided to add golf to the list of olympic sports. Now it is our turn to meet expectations. These expectations are likely to be counted in GRP, revenue…