Author: Miklos Breitner

European Golf Business Conference 2020 in Cascais Portugal

Get set for success at the European Golf Business Conference!

By: 2020. 01. 13.

Last November, the Euromonitor International Lifestyles Survey found: 43% of global consumers prefer experiences over things.78% - value real-world experiences.70% say they use technology to improve their day-to-day life. More and more golf clubs and resorts understand and…

Toptracer experience-Shot5

Where is Europe’s 100th Toptracer installation?

By: 2020. 01. 11.

Pine Ridge Golf Club in Surrey has become the 100th golf facility in Europe to utilize Toptracer Range. This installation also brings the total number of Toptracer Range hitting bays to 1,700 - each with the capability of hosting…

What are the surprises in the 3rd generation Q-STAR TOUR golf ball?

By: 2020. 01. 09.

In the past, I had the chance to write about Srixon Q-STAR golf balls. But somehow Srixon Q-STAR TOUR golf balls escaped my attention. This is what I would like to complete with the introduction of the 3rd…

The Club at Hammock Beach at sunset

How will Troon raise the bar at The Club at Hammock Beach?

By: 2020. 01. 08.

Troon earned a very interesting assignment from KDG Capital, the new owners of The Club at Hammock Beach, part of the Hammock Beach Club community in Palm Beach, Fla. ( 30 minutes south of St. Augustine). Troon Privé,…

TaylorMade SIM driver close look

Why should we believe in the new TaylorMade SIM driver?

By: 2020. 01. 07.

It is fair enough to say that January is one of the most exciting months of the year when golf equipment marketers like TaylorMade are showing us their latest golf equipment models. Hence, I get to the point…

golf tourists high hopes

Is this how golf tourists’ expectations are changing in 2020?

By: 2020. 01. 06.

I think this is a perfect time to discuss golf tourists' expectations in 2020. So I thought to ask Özlem Pinho (Sales & Marketing Executive, Tee Times Golf Agency) and Telma Santos (Portugal & Spain Golf Holidays Adviser,…

8th hole 439yds Par 4 Chart Hills Golf Club

Here are the details of Chart Hills Golf Club’s acquisition!

By: 2020. 01. 03.

One of the last golf business news of 2019 was the acquisition of Chart Hills Golf Club by the Ramac Holdings Ltd. If I tell you that Ramac Holdings is the owner and operator of Prince’s Golf Club,…

Wilson Staff Model Wedges Model HT 60 10

How to gain short-game confidence with Wilson Staff Model Wedges?

By: 2020. 01. 02.

Not so long time ago I recommended the Wilson Golf Launch Pad family of clubs for my readers who are slicers. On the last day of 2019, Wilson launched its Wilson Staff Model Wedges. The new Wilson Staff…

2020-2019 body-image

What was I the proudest of in 2019?

By: 2019. 12. 30.

I am very happy that I could make 2019 a very eventful year as well. Let's take a look at the achievements and results. For my advertiser partners, it is really promising that Golf Business Monitor's traffic grew…

'Birds at Al Mouj Golf' Book Launch 

Is Al Mouj Golf a safe haven for birds?

By: 2019. 12. 26.

Hanne & Jens Eriksen have already written 7 books about the birds of Oman. This is why I was curious about what can they add more. Al Mouj Golf and Al Mouj Muscat are home to 173 bird…

Enjoy high-quality offerings on and off the course at The Shire London

What is The Shire London’s vision for 2020?

By: 2019. 12. 25.

I haven't written a while about The Shire London, the only Seve Ballesteros designed course in the UK. So I wondered what they are coming up with for 2020. In short, affordable luxury, on and off the course.…

Lamkin Putter Grip Fitting System - White Tee

How will Lamkin’s interactive Putter Grip Fitting System help us?

By: 2019. 12. 19.

I am expecting that the experiential stores will continue to thrive in 2020. However, it requires from marketers like Lamkin to provide value and convenience. From now on we must give golfers something they will remember long after…

ICC Wales IGTM 2020

Can Wales raise the bar for the IGTM in 2020?

By: 2019. 12. 18.

When we are thinking about playing golf in the UK, we intentionally and unintentionally thinking about playing in Scotland and England. Wales is now trying to change this perception and attitude by hosting the IGTM in 2020. This…

ASICS GEL-COURSE Duo Boa golf shoes

Should ASICS get involved in the golf shoe business?

By: 2019. 12. 17.

Probably my best running shoes were all ASICS. I must admit that I have not seen in the last decade any ASICS golf shoes. Is it my mistake? I don't think so. I have just checked ASICS UK…

Customer-Lifetime-Value

What are the benefits of customer lifetime value for golf clubs?

By: 2019. 12. 16.

Among the most advanced golf clubs who invest heavily in customer experience measurement, I often hear about the usage of NPS (net promoter score). Unfortunately, there are fewer words about the importance of customer lifetime value. This fact…

OnCourse Online Program by the GEO Foundation

What are the new benefits of the OnCourse program?

By: 2019. 12. 12.

The GEO Foundation has just announced the latest updates and changes in its OnCourse program. These are the new features of the OnCourse program: Annual Sustainability Scorecard - tracks the 32 Sustainability Metrics for Golf, giving clubs easy access…

Wilson Golf Launch Pad-Mens-Irons-Lifestyle-11315

The cure for slicers: Wilson Golf Launch Pad family of clubs

By: 2019. 12. 11.

As I went through my own posts I have not found any golf club model that was dedicated to high handicap golfers like the new Wilson Golf Launch Pad family of clubs. The issue of forgiveness is a…

Gimme 5 moments

Why worth creating memorable moments for your guests?

By: 2019. 12. 10.

Do you think your golf club guests and members remember every single moment during their stay in your golf club? I am sure that they will not. People usually remember peak moments and pits during their stay in…

Ålands Golfklubb Hole 10 in the morning

The birth of a European Elite golf course?

By: Joakim Isaksson, Consultant & project manager, Slottsbanan 2.0 2019. 12. 09.

Ålands Golfklubb´s Castle Course has gone through a major rebuild during 2018 and -19. We are now at the final stretch of the project. Adam Lawrence from Golf Course Architecture visited us and stated that he may have…

Okol Lake Park an overview

Does Okol Lake Park golf resort will be created in Bulgaria?

By: 2019. 12. 05.

I think we can all agree that Eastern European countries are not really considered as typical golf destinations like Spain and Portugal. Some of these countries made a great effort to get on the map of the global…