Tag: Callaway Golf

AI technology usage perspectives in the golf industry

How can the golf industry harness the power of AI technology to succeed?

By: 2024. 02. 23.

AI technology's potential advantages and benefits for the golf industry are being considered as we head into 2024. It is worth noting that AI technology has already been utilized in certain segments, such as sports equipment and lawn…

Golfzon Social Scarsdale

How is Golfzon Social indoor golf entertainment venue network expanding?

By: 2023. 08. 11.

NGCOA CEO Jay Karen once said in 2018: "I believe the golf course of the future will be indoor and outdoor, if only we can find ways to embrace virtual reality and gamification of golf, which includes simulators…

DP World Tour Green Drive trees

How does DP World Tour promote its Green Drive program?

By: 2023. 07. 05.

Trees greatly enhance our well-being, and their benefits cannot be overstated. Let me share with you 10 ways in which trees greatly benefit us. Trees produce oxygen. Trees remove carbon dioxide from the atmosphere. Trees help to regulate…

Five Iron Golf Callaway Golf

How does Five Iron Golf ride the popularity of indoor golf?

By: 2023. 05. 17.

It seems that the popularity and growth of indoor golf and golf simulators are unstoppable. Within a few weeks, I came across two indoor golf services. One is the Swedish RUFF Indoor Golf (7 locations), and the other…

PING Spring Summer 2023 Collection_SS232408_social post

Will you stand the heat in the PING Spring Summer 2023 Collection?

By: 2022. 06. 30.

Now that I’m getting ready for my game tomorrow, I can think of nothing more than how I’m going to endure the heat. Today's temperature is 38C/100F outside and I cannot feel good without my air conditioner. It…

OGIO Golf Warp Speed version

You can’t hide away with the new OGIO Golf 2022 collection of cart & stand bags!

By: 2022. 06. 27.

So far, I thought only Puma Golf has bright colors and unconventional design. Now, I can add OGIO Golf to my list. OGIO Europe has just launched a limited edition, fully waterproof golf bags, exclusive to the European…

Chrome Soft Truvis Shamrock Studio

How can the new Callaway Chrome Soft Truvis Shamrock golf balls save our game?

By: 2022. 03. 08.

Callaway Golf claims they invested over $50M to create proprietary precision design techniques andmanufacturing specifications that deliver their tightest dispersion, fastest speeds, and unparalleled distance and control from every ball. Did they manage to reach their goal with…

Callaway Rogue ST driver -Max-Driver-22-2427

How more stable will you feel with the new Callaway Rogue driver?

By: 2022. 01. 12.

I have already begun to believe that there will be no new golf clubs in 2022 due to global supply chain disruption. Luckily, we can play with a new Callaway Rogue ST driver ($549.99; at retail from 2/18/2022)…

Callaway Epic MAX Star Family hero image

Will the new Callaway Epic MAX Star Family be good for slow swing speed players?

By: 2021. 10. 21.

We’ve just started getting used to the Callaway Epic MAX driver (launched in February 2021) and now the new Callaway Epic MAX Star Family is coming: Consumer PAR: 11/4. I am afraid to ask: is this the right…

Callaway Golf Apex UW-lifestyle---3-600x600

What do tour players love so much about the new Callaway Golf Apex UW?

By: 2021. 10. 06.

The new Callaway Golf Apex UW ($299.99) - a high-performance Utility Wood - will be launched in the US on October 14. At first sight, it looks like a Nescafe 3-in-1. See below why! The unique design of…

Callaway Epic Super Hybrids

Callaway Epic Super Hybrid with the DNA and technology of a driver

By: 2021. 08. 24.

The new Callaway Epic Super Hybrid is a very interesting hybrid. Will it cannibalize the sales of Callaway drivers? When I read the description of the new Callaway Epic Super Hybrid it somehow the Odyssey X-Act Tank Chipper came…

Callaway JAWS Full Toe wedges 2021-STUDIO-8481-600x600

Will the new Callaway JAWS Full Toe wedges improve your game?

By: 2021. 08. 10.

Callaway Golf now wants to prove that it is indeed possible to create such a wedge that can help us to have control on all types of wedge shots, from chips, pitches, flops, bunker shots, and full shots…

Bridgestone Golf Fairway Social e12 golf ball

Whether Bridgestone Golf is the official ball of Fairway Social?

By: 2021. 05. 25.

The brand new Fairway Social will be Bridgestone Golf’s latest golf entertainment venue partner. Similar to the cooperation with PopStroke Bridgestone Golf will provide TOUR B and e12 CONTACT golf balls (launched on February 26, 2021) golf gloves,…

Callaway Epic MAX Driver very close look

What was artificial intelligence used in the new Epic MAX driver?

By: 2021. 02. 19.

Callaway Golf was perhaps among the first to recognize the business potential of artificial intelligence. Correct me if I am wrong, Callaway used the AI technology solutions for the first time during the development of its Callaway Mavrik…

Callway Golf ERC Soft golf ball technology image

How Callaway’s ERC Soft golf ball achieved outstanding results?

By: 2021. 02. 12.

I could not resist not writing about Callaway Golf's latest golf ball the ERC Soft golf ball. What really caught my attention in the new Callaway ERC Soft golf ball is the use of the PARALOID™ Impact Modifier…

Callaway Golf Apex 21 irons close look

The first Callaway Golf Apex irons designed with A.I.

By: 2021. 01. 12.

My first experience with Callaway Golf Apex irons was in 2014. It was the Apex Muscleback iron made from 1020 Carbon steel. The Callaway Golf Apex 2015 irons utilize the Cup 360 and came with quadruple net forging, precision milling,…

Topgolf Callaway Golf merger benefits

Who are the winners of the Topgolf & Callaway Golf merger?

By: 2020. 10. 29.

If you are following regularly the golf participation reports of the National Golf Foundation and KPMG you can see a stagnation in golf participation in the US since 2013. At the same time, the sport & entertainment industry…

Callaway Golf Big Bertha B21 driver sole

Big Bertha B21 driver like you never seen before

By: 2020. 08. 25.

Within 8 months Callaway is launching its new Big Bertha B21 driver (Product At Retail Date: 9/10/20). As I ran through the product description, I didn't find any significant differences from the previous Callaway Golf Mavrik driver. Big…

Oaks Prague managed by Troon Prive FAM trip 2020 August

Will Oaks Prague be a true luxury residential community?

By: 2020. 08. 22.

Early this week I had been on a FAM trip to Oaks Prague (Czech Republic). Before I would share my impressions and thoughts about the golf resort it is interesting to understand the needs and expectations of affluent…

Logo Callaway Golf Next-Gen 2020 Challenge

Callaway Golf Next-Gen 2020 Challenge in live stream broadcast

By: 2020. 03. 06.

How many of you remember Callaway Golf's creative event marketing project The Links at Petco Park from 2015? It was held at the San Diego Padres stadium. I still believe it was a great idea to activate inactive/"armchair…