Golf clubs that focus on their members' desires for connection, belonging, and admiration can create relationships that go beyond simply offering products. Building a strong, positive relationship with club members is key to encouraging growth. These relationships not…
Right before the PGA Show kicks off in Orlando, Awesome Golf revealed the integration of its golf simulator software with the Square Golf launch monitor. Jinhyuk Yang, CEO of Square Golf, says "We want to make sure that…
Two possible explanations came to my mind when I heard of Streamsong Resort's sale by The Mosaic Company to Lone Windmill LLC, a subsidiary of Kemper Sports Management LLC. Option #1: The Mosaic Company wants to focus on…
A couple of months ago I shared with you that with Players 1st Member Survey, you give your members the opportunity to voice their opinion about their membership and the services provided by you and your team. The survey template…
Perhaps it is no exaggeration to say that the last two years have been outstanding for the golf industry. Wherever we look we can see significant growth in golf participation and golf equipment sales. NGF’s participation research shows…
Among the most advanced golf clubs who invest heavily in customer experience measurement, I often hear about the usage of NPS (net promoter score). Unfortunately, there are fewer words about the importance of customer lifetime value. This fact…
No matter how we look at it, golf club operation/business is a service. As such our interest is to measure the performance and satisfaction to attract new golfers and golf club members, but also to retain existing ones. …