Tag: customer lifetime value

Chart Hills London Golf Club stay and play package 2025

What unique experiences do Chart Hills and the London Golf Club create for us?

By: 2025. 05. 01.

Golf clubs that focus on their members' desires for connection, belonging, and admiration can create relationships that go beyond simply offering products. Building a strong, positive relationship with club members is key to encouraging growth. These relationships not…

Square Golf Awesome Golf integration

What makes the integration of Awesome Golf into Square Golf truly profitable?

By: 2025. 01. 21.

Right before the PGA Show kicks off in Orlando, Awesome Golf revealed the integration of its golf simulator software with the Square Golf launch monitor. Jinhyuk Yang, CEO of Square Golf, says "We want to make sure that…

Streamsong Resort Red golf course hole 16th (Credit_ Larry Lambrecht)

Who has been better off with the sale of Streamsong Resort?

By: 2023. 01. 17.

Two possible explanations came to my mind when I heard of Streamsong Resort's sale by The Mosaic Company to Lone Windmill LLC, a subsidiary of Kemper Sports Management LLC. Option #1: The Mosaic Company wants to focus on…

Players 1st x England Golf cooperation 2022

Players 1st Membership Suite of Experience surveys proved to be good for England Golf

By: 2022. 06. 15.

A couple of months ago I shared with you that with Players 1st Member Survey, you give your members the opportunity to voice their opinion about their membership and the services provided by you and your team. The survey template…

Players-1st-infographic_platform_HERO

Here is how you can understand better your golf club customers’ needs

By: 2022. 03. 21.

Perhaps it is no exaggeration to say that the last two years have been outstanding for the golf industry. Wherever we look we can see significant growth in golf participation and golf equipment sales. NGF’s participation research shows…

Customer-Lifetime-Value

What are the benefits of customer lifetime value for golf clubs?

By: 2019. 12. 16.

Among the most advanced golf clubs who invest heavily in customer experience measurement, I often hear about the usage of NPS (net promoter score). Unfortunately, there are fewer words about the importance of customer lifetime value. This fact…

Connection between net promoter score and golf club membership retention

By: 2014. 10. 22.

No matter how we look at it, golf club operation/business is a service. As such our interest is to measure the performance and satisfaction to attract new golfers and golf club members, but also to retain existing ones. …