Flavoured gin has emerged as one of the most exciting success stories in recent years, with its penetration growing by an incredible 160% year-on-year. This remarkable trend reflects the adventurous spirit of consumers and an influx of innovative…
What’s driving the interest in golf among gin manufacturers? Previously, I discussed Eden Mill's gin, and now I’m pleased to present Ben Lomond Scottish Gin's Open Special Edition 2025 (see below). While beer and whisky brands have traditionally…
At the beginning of this year, magazine circulation was reported to decline 7.3% in 2024, as noted in this year's ABC Consumer Report. Conversely, digital subscriptions experienced a robust increase of 20% during the same period. This tells…
I struggle to take seriously manufacturers who believe that simply adding the word "golf" to a product's name will make it appealing to us golfers. For instance, someone once suggested a sunscreen they claimed was specially formulated for…