Tag: social networking site

How much worth to pay for a golf club?

By: 2009. 11. 10.

Slowly but for sure I am arriving to that stage in my golf learning that I will have to select my golf equipment, golf clubs, golf balls and golf bag. It would not be a big issue if…

Golf courses’ media mix and social media – part 2

By: 2009. 10. 26.

In my previous post I highlighted how and why golf courses should incorporate social media in their media mix. What I forgot to write in that post, is how branding changed in the last couple of years due…

Golf courses’ media mix and social media

By: 2009. 10. 25.

This week I participated in an interesting debate on LinkedIn.com about social media's role in golf courses' media mix. Some people said that it is a conservative industry, others that golf courses' marketing managers are lazy. While working…