Tag: sports sponsorship trends

BMW Group DP World Tour sponsorship deal 2023 car and trophy

How will BMW Group take advantage of the DP World Tour sponsorship?

By: 2022. 12. 13.

Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…

2022 Presidents Cup official timekeeper Rolex

Who is the Official Timekeeper & Global Partner of the 2022 Presidents Cup?

By: 2022. 09. 19.

Nielsen tracked a 107% increase in sponsorship spending globally in the first part of 2021. Nielsen's 2021 Trust in Advertising study found: Millennials (25-40) and Gen X (41-56) trust advertising the most. Those aged 65+, followed by Gen Z (15-24) and Boomers (57-66) have the…