Tag: yield management

Mark Chapelski Troon International

How does Mark Chapleski see the state of the international golf industry?

By: 2023. 08. 03.

Mark Chapleski, Troon Executive Vice President, has just retired at the end of July following 24 years of service with the golf and club management business. Since 2017 he has overseen the expansion of Troon’s international portfolio to…

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What benefits do Montrose Golf Links expect from Sweetspot’s cutting-edge booking technology?

By: 2023. 07. 06.

Sweetspot, a leading data-driven golf club management, booking, and business solutions provider, is thrilled to announce its further expansion into the Scottish market by signing Montrose Golf Links as its first club partner.  This milestone collaboration marks a…

Sweetspot CEO

How are golf clubs prepared for data-driven sales and marketing?

By: 2023. 03. 01.

One of my discoveries in 2022 was Sweetspot's revenue management platform. Sweetspot's CEO & Founder Henrik Ahlin gave a very useful and insightful presentation at the 2023 Golf Business Conference in Cascais (14-16 February). That's where I got…

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How did Hills Golf & Sports Club achieve massive revenue growth with Sweetspot?

By: 2022. 11. 22.

A few years ago, I already talked about the fact that golf clubs should also use revenue management – aka yield management - to generate extra revenues by utilizing tee times and customer purchase history effectively. What is…