The British and International Golf Greenkeepers Association (BIGGA) concluded its annual education conference and trade show in Harrogate by announcing a refined strategic plan.
This plan defines the association’s future direction for the coming years.
Over three days,
- 4,204 guests entered the convention center and were greeted by 157 exhibitors.
- On average, visitors spent 1.56 days at the event, with 10% of attendees coming from abroad.
- The Continue to Learn program was 99% sold out, with 1,220 places pre-booked across the Classes and Conferences schedule.
During BTME, various engaging events contributed to a vibrant festival atmosphere throughout the week.
Key organizations, including The R&A, Bernhard and Company, and ICL, hosted noteworthy activities, while the Golf Environment Awards recognized excellence in the field.
In collaboration with Kress, the BIGGA Celebration highlighted the achievements of the year’s BIGGA Awards winners.
Furthermore, the Syngenta-sponsored Early Bird Run raised £810 for the Greenkeepers’ Benevolent Fund.
The Monster Putt event, organized with Huxley Golf, generated an impressive £957 for BIGGA’s charity, which provides vital support to members and their families in need.
At the BTME event, the British and International Golf Greenkeepers Association (BIGGA) introduced an ambitious three-pronged strategy to strengthen its influence in the golf industry.
This constructive initiative was shaped by insights from a recent membership survey and a detailed consultation period, reflecting the needs and aspirations of its members.
By implementing this focused strategy, BIGGA aims to enhance its effectiveness as a champion for members on an international scale while actively fostering their professional growth and aspirations.
The key strategic pillars are:
- Increasing membership numbers as a unified greenkeeping community is better able to influence the sport of golf positively.
- Increase engagement in BIGGA activity and evolve the membership offer to ensure all members, at every stage of their career, can get involved, become better educated, and progress through their careers.
- Advancing BIGGA’s advocacy efforts to positively influence the governance structure within golf facilities, ensuring greenkeepers are recognized as critical to the sport’s success.
These strategic pillars will guide BIGGA’s initiatives in the upcoming period. I will update you as soon as I get more information.