Hiring a third-party golf club management company is a significant decision for a golf club.
We hope their extensive expertise in key areas, such as golf club management, agronomy, marketing, food and beverage, etc., will help us find solutions to our issues and increase revenues.
Ideally, these objectives should adhere to the principles of S.M.A.R.T. goals, which are Specific, Measurable, Achievable, Relevant, and Time-Bound.
Determining these parameters in relation to one’s goals ensures that objectives are achievable within a stipulated time frame.
The situation in Mecklenburg County serves as a notable illustration of effective collaboration.
In the 15 months since Mecklenburg County appointed Troon to manage its four golf courses in the Charlotte area, the partnership has proven beneficial for the community under the terms of a potential 20-year agreement.
Significant capital investments made by both the County and Troon to enhance course conditions, improve clubhouse and practice facilities, upgrade maintenance equipment and golf carts, elevate service levels, and implement strategic marketing initiatives have resulted in an
- average increase of 12.4% in rounds played (compared to 2023) and
- a 22.6% rise in revenues (compared to 2023).
In addition, Troon recently made a $128,151 donation to the First Tee of Greater Charlotte to fund programming for kids and teens as outlined in the agreement, as part of the 501(c)3 organization.
Details of the cooperation with Troon
In January 2024, Troon in partnership with the First Tee of Greater Charlotte, was selected to operate the four Mecklenburg County courses, including
- Charles T. Myers Golf Course,
- Harry L. Jones Golf Course,
- Sunset Hills Golf Course and
- Dr. Charles L. Sifford Golf Course for up to 20 years, including renewal options.
As part of the partnership agreement with First Tee, Troon and its Indigo Sports division committed to donating up to 2% of gross revenues from the four courses annually to fund programming and scholarships for the First Tee of Greater Charlotte.
In the past 15 months, Mecklenburg County has invested over $1.8 million in capital improvements at its four golf facilities, including:
- Bunker renovations.
- Cart path improvements and renovations.
- Irrigation system improvements.
- New landscaping around clubhouses and exterior upgrades, such as paint.
- Improved lighting, new air conditioning units, and new energy-efficient doors at the four clubhouses.
Troon has also invested in the 4 golf facilities, providing:
- New maintenance equipment.
- New golf carts, beverage carts, and utility vehicles.
- New furniture, fixtures, and displays in the golf shops.
- New tables, chairs, televisions, and equipment in the food and beverage areas.
- Enhanced golf merchandise, as well as food and beverage selections and experiences.