In 2025, I expect affluent travelers to favor luxury accommodations for family holidays, business trips, and unique experiences.
This trend highlights the importance of offering immersive experiences, sophisticated dining, genuine local interactions, high-end amenities, and customized guest services.
Luxury hotels actively embrace technology-driven personalization to enrich and elevate the guest experience.
This innovative approach also creates memorable stays that foster guest loyalty.
By 2025, thriving golf clubs will harness the power of real-time analytics, predictive technology, and AI-driven marketing strategies to enrich guest experiences and foster deeper customer engagement.
This proactive approach will enhance satisfaction and drive meaningful interactions, positioning these golf clubs for greater success.

Last October, I reported that the David McLay Kidd-designed Scarecrow golf course at Gamble Sands would open on August 1, 2025. It seems that the opening will not be delayed.
Related to this is the addition of 40 new double-king rooms to The Inn at Gamble Sands, which will be available from June 3rd.
Thus, The Inn will have 77 luxury rooms, including 37 river-view rooms overlooking the Columbia River.
All rooms at The Inn offer spacious accommodations with walk-in showers, large screen televisions, mini fridges, coffee makers, and private patios.
Guests staying in the new golf-view rooms can also enjoy pre- or post-round putting practice on a new putting green located adjacent to the new lodging units.
Gamble Sands will debut a new onsite shuttle service this summer to help guests get to and from The Inn, the clubhouse/F&B complex, the golf courses, and the Cascade Putting Course.