The global indoor golf simulator industry is valued at USD 1.4–1.9 billion in 2024–2025, depending on how “indoor golf” is defined, with forecasts projecting substantial growth through the late 2020s.
Fortune Business Insights estimates the global indoor golf market is sized at USD 1.74 billion in 2024, forecasted to grow from USD 1.92 billion in 2025 to USD 3.95 billion by 2032 — CAGR ~10.9%
The Asia-Pacific region is the fastest-growing, particularly in South Korea, China, and Japan, driven by compact formats and rising disposable income.
North America held probably the largest share in 2024 (~40–46%), driven by commercial entertainment venues and home installations.
I’m not at all surprised by this trend. In the U.S., off-course participation—encompassing driving ranges, simulators, and vibrant entertainment venues like Topgolf—thrilled 36.2 million participants in 2024, marking a remarkable 55% increase since 2019 and proudly surpassing on-course numbers of 28.1 million.
This momentum has surged into 2025, fueled by all major golfer demographics—especially youths, women, millennials, and people of color—who are igniting a new era in golf.
Millennials and Gen Z are leading the charge, embracing off-course golf with a focus on mental wellness, community, and convenience as powerful motivators.
Norwegian golf tech startup Alba gets a CCO
Given his background, it is understandable that Mike Pennick, who previously worked in senior sales and marketing roles at Google, Expedia, and AutoStore, took on the role of Chief Commercial Officer at Alba.
But what exactly is Alba?
Alba is an innovative Norwegian golf tech startup that has successfully captured over 80% of the golf simulator market in Norway within its first year, achieving an impressive 0% customer churn rate.
Norway currently has around 22 indoor golf venues distributed across three major providers:
- Oslo Golf Simulators: around 12 venues in Oslo, Stavanger, and Trondheim, holding about 40% of the market
- Bergen Elite Golf Club: operates 2 locations in Bergen with roughly 30% market share
- Tromsø Arctic Golf Hub: manages 8 compact venues across northern Norway, capturing approximately 25% of the market .
Alba is designed specifically for indoor simulator venues, golf clubs, and professionals.
Its user-friendly platform empowers operators to streamline their
- operations,
- enhance revenue, and
- provide an outstanding player experience.
This is accomplished through integrated solutions for booking, payments, memberships, and session management, all consolidated within a single system.
Looking ahead, Alba aims to capitalize on the rising popularity of golf simulators and indoor golf across Europe and North America, positioning itself for continued growth and success in these markets.
Alba is now collaborating with top venues across the UK, France, Canada, the USA, and other countries as it grows its global presence.