Luxury resorts and major golf properties are not the only entities adopting dynamic pricing strategies; public and municipal golf courses are also increasingly implementing these pricing tools.
Software platforms specifically designed for the golf industry, such as GolfBack, Priswing, and Supreme Golf, are facilitating greater accessibility and automation of dynamic pricing.
This development is reducing the barriers to adoption, including costs, required expertise, and manual effort.
Whoosh, a prominent provider of modern operations software tailored for golf, racquet, and hospitality facilities, successfully raised $10.3 million in a Series A funding round led by AlleyCorp in June 2024.
This investment marks a significant step forward in enhancing their offerings and expanding their impact in the golf industry.
Whoosh started by serving private golf and racquet clubs, and they are now expanding their services to include more public-facing and mixed-use facilities.
Their range of offerings includes mobile booking applications, staff portals, and comprehensive reporting and intelligence tools designed to enhance operational efficiency.
Whoosh x Priswing partnership with benefits
I have been thinking about the potential for golf club management software that incorporates more sophisticated pricing strategies.
It would be beneficial to have features that allow for granular pricing beyond just weekend versus weekday or morning versus afternoon — specifically, the ability to implement hourly pricing.
Additionally, I am interested in how we might better segment our guests, differentiating between members and non-members, as well as locals and visitors.
This curiosity led me to learn about the recent partnership between Whoosh and Priswing, an AI-driven dynamic pricing engine tailored for the golf industry.
I’m excited about the possibilities this collaboration could bring to enhance our clubs’ pricing strategies.
Partnership’s details
The integration enables public courses to automate pricing based on real-time demand, booking patterns, and lead times, thereby helping to maximize tee sheet revenue and eliminate the need for manual rate adjustments.
By enabling the integration, operators can choose which rates they’d like to make dynamic directly within the Whoosh platform.
Priswing then uses booking data to push price updates automatically—either in autopilot mode or via manual controls—matching the selected rates in real-time.
This allows facilities to charge more when demand is high, offer discounts during slower periods, and ultimately increase utilization while saving time and enabling operators to stay focused on delivering exceptional guest experiences.
Priswing utilizes machine learning to adapt to real-time shifts in market behavior by analyzing important historical data factors.
This innovative approach enables golf course operators to align their pricing strategies with current demand effectively.
By providing actionable insights and pricing intelligence, Priswing makes sophisticated technology accessible NOT ONLY to large resort operations but also to public courses of all sizes, enhancing their operational flexibility and competitiveness.
Timely solution for today’s revenue challenges
- Maximize revenue by dynamically adjusting rates in response to surging demand.
- Fill open slots and increase utilization with AI-driven discounts during periods of low demand.
- Unify booking and pricing in a single, intuitive tee sheet interface.
- Streamline operations with automated pricing updates; no manual workflows required.