Who doesn’t want to meet his favorite golfer live, even if he is over his career peak? This is why worth attending the Legends Tour in 2022. I would definitely be there also to learn something new swing technique from them.
Tickets for the Jersey Legends, Staysure PGA Seniors Championship, and Irish Legends presented by the McGinley Foundation are now on sale for a limited time only, with adult season and daily tickets for the latter starting as low as €20 and €10 respectively, while children under the age of 16 will gain free admittance to all three events.
All three tournaments will feature a number of the game’s most popular ‘Legends’ – including former Ryder Cup captains Ian Woosnam and Paul McGinley along with Major winners Paul Lawrie and Michael Campbell.
The stunning links at La Moye Golf Club will host the Jersey Legends from June 9-12 with the first Celebrity Series event of the season taking place on June 9th. Season tickets will start at as low as £15 with single-day tickets starting at £8.
The Irish Legends presented by the McGinley Foundation will tee off on the rugged northwest coast of the Emerald Isle on August 18th, with the popular Celebrity Series taking place on August 16th. The tournament will be played with the beautiful setting of the Atlantic Ocean as its backdrop at the iconic Rosapenna Hotel & Golf Resort on the Wild Atlantic Way.
Season tickets will cost just €20 with concessions at €15 and the first 250 customers who purchase a season ticket will also receive a free cap with their purchase; daily tickets are priced at €10 with concessions at €8.
Formby Golf Club, situated in the heartland of England’s finest stretch of links layouts on the famed ‘Golf Coast’, will welcome the Staysure PGA Seniors Championship from August 24-28.
The Celebrity Series will take place on August 24th with celebrated names taking part from sports, media, and business. One of the most popular venues in the Northwest, season tickets start at £30 with concessions priced at £20; daily tickets £10 with concessions £8.
5 sports marketing trends to consider in 2022
OTT (Over the Top) Content
I am sure you use one of these leading OTT content providers: Netflix, Amazon Prime, Disney+, YouTubeTV, etc. In 2021 Q2, we watched 9 billion hours of streaming content worldwide. The PGA Tour is already using YouTube TV to reach and engage more people.
It is an effective communication channel to reach Millennials and Generation Z.
Artificial Intelligence – chatbots
A bold chatbot can reach new target groups and strengthen fan loyalty because it offers extraordinary content. Another benefit is the personalization of content and communication.
Don’t forget chatbots collect data that can give important hints on fan or customer wishes! The PGA Tour launched its chatbot (Facebook Messenger) in 2019 for similar reasons. This is one of the ways I am following the PGA Tour events.
Wearables
With the popularity of wearables, fan engagement is getting more intense. Have you seen the smartband for Manchester City fans (by Fantom)? The user of this smartband is getting in-game stats, updates, and exclusive information.
Another great idea is to enable contactless payment – by Visa – on Fitbit and Garmin watches.
Sustainability
Golf Environment Organization (GEO) has got a sustainable golf tournament standard that defines the meaningful and practical criteria to assist golf tournaments, large and small, to maximize their positive social and environmental value.
GEO’s standard covers 6 areas:
- Planning,
- Site Protection,
- Procurement,
- Resource Management,
- Access and Equity,
- and Community Legacy.
I would love to see the Legends Tour is attaining “GEO Certified® Tournament” status from the GEO Foundation (GEO). This is would help the golf tournament to get more interest and support from the local society.
Women
For a too long time, golf was a male domain. This needs to be changed because the current way golf clubs are run is not sustainable. Women not only have the buying power, but they also have the influence.
In 2019, the buying power of women in the UK was £501.7 billion.